Posts tagged as:

Content Marketing

Industry Specific Workshops for Online Marketing Work Best!

December 7, 2014

The 90th Annual conference for the American Association of Cosmetology Schools was held in Phoenix in November of 2014. I was honored to be selected to present as the subject matter expert to the spa and cosmetology school owners workshop. What made this workshop conference work was the ability to focus on best practices for a […]

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Money Radio Features Matthew O’Brien on Entrepreneurship in Scottsdale

November 22, 2014

Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have underutilized content […]

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The Content Marketing Wheel for Social, Mobile and Search Marketing ROI

June 17, 2013

What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the most effective way for deploying ongoing content marketing strategies. Content creation continues to be a challenge for most businesses and The Content Wheel helps to increase your […]

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Stretch and Work Your Core to Business Marketing Success

June 4, 2013

It seems as I get older, I find that there is more requirement in not only working my core, but also, stretching (as painful as it is). When this is applied to businesses, there is that core set of services (the foundation of what a business does), or how it’s being run, that you need […]

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Content Marketing – Content Ideas from Your Internal Team with Google Hangouts

May 7, 2013

Matt O’Brien: All right. We are live. Here we are with some of the Mint Social team having a Google Hangout. Today’s topic, we’re going to talk about content ideas using your internal team. We all know that content can be challenging and sometimes we need a little creativity. We’re going to add some creativity […]

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Content Creation Ideas for Video Marketing – Video On The Road (Part 2)

April 24, 2013

That last blog post was so easy, I thought I’d give it another shot. This time around, we’re going to focus on other strategies for video marketing. Google Hangouts: What’s cool about Google Hangouts is how easy it is to use for content creation. Google Hangouts, when you make them publicly available, get published right […]

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Content Creation Ideas Made Easy – Video On The Road (Part 1)

April 22, 2013

Blog post created, while driving and staring straight ahead. We learn, in content marketing, that some of the best blog posts are those questions that customers or prospects ask us. The question we hear more often is: “Isn’t content hard to create?” The answer is, “Yes, but with a little creativity, it can be easy,” […]

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Mint Social Scores High with Social Media Marketing

January 15, 2013

The National Hockey League hasn’t been scoring goals this season for the books or with the fans at least yet.  But someone has to score big and since we like hockey, it may as well be Mint Social, because we are knockin’ the puck between the pipes for our clients. And others are noticing. The […]

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What’s Next for Social Media and Content Marketing?

December 5, 2012

I recently spent some time looking ahead to what we should expect in 2013 in the overall webscape of social media, content marketing, mobile and more. Like many others, we consultants want to share with you what we know about the web landscape, how innovations can help drive your social media marketing. And what I’ve […]

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Evolving Growth of Branded Content on the Web

July 19, 2012

Content on the web is what drives brands’ awareness and reputation. Using well-placed hyperlinked keywords and content written on what readers are searching for can do wonders for a brand’s online search rankings, brand mentions and more. And when that content is matched with excellent social media marketing work and geo-targeted distribution channels, greater levels […]

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