What is Google Page Rank and Why do I Care?

by Steve Heideman on October 1, 2009

Google Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

Why Do I care?

Pagerank is the general algorithm of Google which ranks a site on the basis of its back links. In fact the main element of allocating a Pagerank to any webpage is the number of sites linking to the webpage and their own Pagerank value. This can also be taken as a popularly contest between high interest sites. This contributes directly to the overall keyword ranking of your site and, ultimately, the traffic you can bring over time. Pagerank is measure with a scale from 0 to 10—10 being best.

Want to Learn More?

You can read all about Page Rank here: http://en.wikipedia.org/wiki/Google_page_rank

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