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Social Media Marketing and Non-Profits – Grow Donations and Volunteers

by Matthew O'Brien on October 29, 2009

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.”

My topic was “Social Media Marketing and Non-Profits – A Winning Combination to Grow Donation and Volunteers.” It was a packed room with non-profits from all over the state interested in using social media for their organizations. The level of participation was very high even though the majority in attendance knew very little about blogs. Surprisingly, about 90% in attendance were not on LinkedIn, Facebook or Twitter.

Some of the interesting points that have the most interest are leveraging Google Maps to show the resources, housing and food shelters and emergency food in Arizona. What surprised me the most is that the homeless and working poor typically have cell phones and even laptop computers. This makes the need for mobile access to resources and maps that much more important. We also discussed the contributor network concept for blogs and the new WordPress author plugin created by Mint Social that fits well for all businesses trying to solve the content problem. Below is the presentation from Monday October 26th. If you are a non-profit  interested in learning how social media marketing and online branding can help connect you with volunteers and donors, please call 602-206-8089 or email us.

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Do Non-Profits Have an Unfair Advantage with Social Media Marketing?
October 19, 2010 at 9:43 am

{ 2 comments… read them below or add one }

Mike Shore October 30, 2009 at 3:20 pm

The presentation was great. I thought you did an excellent job of explaining that social media is an excellent way for non-profits to market their services and attract volunteers and donations. I also appreciated the explanation of measuring ROI for social media efforts. I have already acted on a few of your suggestions and hope to further streamline our SM efforts for HOM, Inc. Thank you for your time!

Social Media Marketing November 11, 2009 at 1:46 pm

Thanks Mike! It was a great conference and a pleasure presenting to the AZCEH group. I see you have some good things going with your business and in leveraging social media. I look forward to connecting with you soon.

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