From the category archives:

social media roi

Social Media Marketing and Non-Profits – Grow Donations and Volunteers

October 29, 2009

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.” My topic was […]

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What is SEMRush and Why Should I Care?

October 4, 2009

SEMrush.com shows you which keywords that your websites rank for and the number of searches done for those keywords per month. This is very valuable information when deciding which pages to optimize on your current site or which keywords to target when developing content. Why do I care? The basis of all search engine rankings […]

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What is SamePoint and Why Do I Care?

October 1, 2009

SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within […]

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What is Twitter Counter and Why Do I Care?

October 1, 2009

Twitter Counter is an app that shows you how many twitter followers you have and also provides a graph of the growth of your followers over time. Why do I care? This data can help to show you how fast your twitter base is growing and what behaviors you were exhibiting at the time to […]

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What is Google Analytics and Why Do I Care?

October 1, 2009

Google Analytics represents a treasure trove of data for measuring the effectiveness of your web marketing. Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits. Why Do I care?: […]

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What are Backlinks and Why Do I Care?

October 1, 2009

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Why do I […]

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What is Google Page Rank and Why do I Care?

October 1, 2009

Google Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer […]

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Does ROI Fit into Social Media Marketing for Businesses?

April 15, 2009

Matt O’Brien explains the 5 basic ways to measure results with social media marketing and online branding. For those of you that have been in the Internet marketing business for a while, you more or less see social media as another search engine marketing tool that you can pull out of your tool box when […]

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