Viral Marketing in Social Networks – It Is a Good Thing

by Matthew O'Brien on January 17, 2011


It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. They started as the channels by which friends reconnect and lost family members are found. For Millennials and other digital natives, it is the primary method of communicating. In contrast, Baby Boomers and Traditionalists were late to the party with embracing social media but are now the fastest growing adopters of this technology. Now, we see marketers dominating these channels and many times spamming their social networks for promoting their business. Social media is arguably the most effective way to market to your targeted audience, when done right.

Mint Social‘s mindset is, “Why work so hard to get people to your website when you can strategically market to your prospects on their turf (social networks and other web 2.0 sites).”

When trying to position your website high in the major search engines, you can’t afford to overlook the link-building opportunities offered by social networking sites and others user-generated content sites. Do you have a viral marketing and search engine optimization plan built into your social media marketing (the one case where spreading something viral is good). One simple link in your social networking channels can benefit search engine visibility and can be shared to your friends and family, who will then share with to their friends, family, business prospects and so forth. The result, over time, is leveraging two online marketing techniques in one to increase traffic to your website, build your brand equity and grow your community.

We like to say, “Widgetize your content so it can be shared and spread it across the web with the least amount of effort.”.

Remember this, the more organic your promotional plan is, the more likely it will be passed on through social connections, become popular in search engines and go viral. Want to go viral…contact the social media marketing company.

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