Social Local and Mobile Marketing Strategies for Administrative Professionals

by Matthew O'Brien on October 28, 2012

Presentation to the International Association of Administrative Professionals (IAAP) Conference – Be The ONE in Social Media

How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, determining what are the most effective social networks and content strategies for building your online community is critial knowledge to acquire. Learning how to maximize your effectiveness with social media and content marketing a simple 5 step process for measuring results and ROI is a great starting point for businesses online.

The take-aways from this presentaion include:

  1. Launch an effective social media marketing strategy for your business 
  2. Determining the best social networking tools to use to grow your business online and for dominating in local and national search results
  3. How to create your own syndicated marketing channels to grow your online community
  4. Ways to generate measure ROI with social media marketing
  5. Is Google+ a Fad or a Trend?

About Matthew O’Brien:
Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and is an active volunteer with many non-profit agencies.

About Mint Social:
Why Mint Social? Every business has a content problem and also has underutilized content. We build content marketing engines (your very own associated press), which delivers your marketing message in video, presentations, articles, press releases, photos, podcasts, etc. to thousands of websites that your prospects are on. Over time, prospects become familiar with your brand which builds trust and increases what you care about the most…generation of qualified online leads.

About IAAP
The International Association of Administrative Professionals (IAAP) is a 501 (c)(6) registered not-for-profit professional association for office professionals with approximately 22,000 members and affiliates and over 500 chapters worldwide. Thier mission is to enhance the success of career-minded administrative professionals by providing opportunities for growth through education, community building and leadership development.

{ 1 comment… read it below or add one }

Shihoron December 3, 2012 at 10:20 pm

One of the great mistake would be If people don’t use social media to engage with their customers. Business just can’t neglect the billions of social people in the world nowadays. It is important that business owners use the social media sites in the right way to get maximum benefits from it and to out compete their rivals.


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