Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

by Matthew O'Brien on October 18, 2009

social-media-marketing-mint-social-bolo-09I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question:

If there are well over 30,000 advertising, PR and marketing agencies across the U.S., why are all the events geared toward the big guys and the holding companies?

It is always interesting to work with ad agencies to learn how they differentiate themselves and what niches they work in. What is most surprising is their interpretation of social media. I get the feeling the perspective an agency has on social media comes a lot from their clients, and, the more traditional the ad agency is, the more limited their perception is of how social media fits in their business model. It goes without saying that there are exceptional full service ad agencies that are early adopted of social media and there were no exceptions at BOLO 09.

All this leads up to the presentation below. We think social media fits into all agency business models. The social media footprint model that Mint Social created was, in part, a result of working with and training ad agencies on how to implement social media for their agency and for their clients. Quite simply, social media it is as complicated and labor intensive as you want it to be. It all depends on how you get started. In our perspective, social media is a long term play that requires getting started based on the same goals you have for marketing your business. OK – let’s call it out…Generating Leads! To accomplishish lead generation in social media, Mint Social has created the “5 Points for ROI with Social Media”.

Please view the presentation below to learn more on implementing social media ROI for your business, contact Mint Social or call 602-206-8089.

{ 3 comments… read them below or add one }

Arnie K November 4, 2009 at 8:44 am

Matt,
I missed this presentation at Bolo, but just went through it here. Very good information. You clearly put in a lot of time gathering stats. Good job.
Arnie

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Social Media Marketing November 11, 2009 at 12:50 pm

Thanks Arnie! Much appreciated. It is about time we get together for lunch and compare notes. Your impressive link building company keeps growing and growing and growing. Nice work!

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Michael Schwartz November 4, 2009 at 2:58 pm

It is certainly tough to measure a direct ROI on social media, but it is even tougher to measure what you lose by not engaging on social media.

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