Perception Through Social Media Marketing and Online Branding

by Shannon Bradley on July 27, 2010

Although we may not want to admit it, there is a difference between your perception of yourself and the public perception of you. Companies are no different. In today’s times branding is everything. To make sure that both your perception and the general perception they want to portray are along the same line, many companies invest tens of thousands of dollars every year. Among the many other things that internet has managed to do, redefining marketing strategies is a huge one. Today, almost every company has its presence on the web, because it is essential. It is said that almost 94% of products are researched online before they are purchased.  As a result, online branding and marketing is increasingly more important.

Online branding no longer means that people have to visit your site, to view or buy your products. People get to know and buy your products, even without visiting your websites. With Social Media Marketing, your business can be promoted throughout various avenues that were not available 10 or even 5 years ago. Social media marketing is a low cost/high return promotional method and can draw visitors and fans in large numbers. Websites such as Twitter, Facebook and YouTube are no longer websites for kids; they have now become potent sources of online branding and marketing.

However you need to make sure of a few things before using social media marketing as a part of your online branding strategy.

As with any marketing tactic, maintenance and professionalism is key. Control the urge to join every social media site. Having your presence everywhere may not harm you or your company, but if the sites are unmaintained or unprofessional, it may cause visitors to think twice.

Determine which social media outlets are best for you or your product. Remember to choose the right user name, choose the right initial connections and so on. After the first 30 days, make any necessary tweaks to your profiles, have a contest or incentive, post regularly to keep in front of the eyes of your target.

Remember, when it comes to online branding and social media marketing, Content is king. If you are unable to manage these, you can always take help from professionals like Shannon O’Brien Bradley. Shannon has been in the marketing industry for over 15 years now and has considerable experience in the field of social media marketing. Apart from Social media marketing, Shannon Bradley also specializes in, project management and creative services.

{ 1 comment… read it below or add one }

Garious September 7, 2010 at 6:37 am

I agree with you 100%!! I think that content is king when it comes to managing your brand reputation on the Web. Also, you need to interact with people like real humans do; not like some bot from cyberspace. Social media is the future of doing business and it’s here to stay. Before, you tell people the buzz about your product; now, the news find the crowd so listen when they speak. I hope we can see more improvements in the way social media works right now as there’s too much noise.

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