Non-Profit Social Media Strategy for Tucson Coalition to End Homelessness Annual Conference

by Matthew O'Brien on September 25, 2012

Presentation to Tucson Pima Coalition to End Homelessness (TPCH) Conference

TPCH is dedicated to providing information on ending homelessness and helping individuals and families who are at-risk of or experiencing homelessness.

Do Non-Profit’s Have an Unfair Advantage with Social Media?

Non-profit organizations have an advantage over other businesses when it comes to social media marketing because of their altruistic mission that translates into local or national interests to the social media community. Learn how to capture this through online marketing and social media.

Non-profits like, TPCH, have common, self-less goals for helping our community:

  • to be advocates to prevent and end issues like homelesness
  • to increase community awareness and support for individuals and families in need
  • to increase community ownership of the needs in our community

These goals are really for the good of our community and the people in it. This is where the non-profit advantage comes to life. There is not as much of a need to rework the messaging and content strategy with marketing a non-profit as there is with capturing all the great things being done on a daily basis and sharing this with your online community. A charity should consider abandoning the conservative messaging approach it may have followed since it started and get into a mode of storytelling and sharing through photos, videos and writing to capture the social good that is done every day.

The take-aways from this presentaion include:

  • How to launch a local social media marketing strategy for non-profits
  • Determining the best social networking tools to use to grow your non-profit business and dominate in local search results
  • How to create your own syndicated marketing channels to grow online donations and recruit volunteers
  • Ways to generate measure ROI with social media marketing

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The Nonprofit advantage in social media | Nonprofit Digital World
May 6, 2013 at 5:20 pm

{ 2 comments… read them below or add one }

Vincent September 28, 2012 at 7:36 am

Wow its amazing how Google Maps is such an underused resource! Definitely going to implement this for my own small business very soon. Thanks for the tip!


Becca October 26, 2012 at 3:53 am

Very interesting article that you’ve posted. Found the views to be quite informative and useful. Thanks for sharing.


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