New Facebook Send Button and Social Media Marketing

by Steve Heideman on April 26, 2011

How many times have you found a great link that you KNOW some of your facebook fans will love, but you didn’t post it because you didn’t want to alienate all of your other fans? Well  Facebook has solved your problem.  Yesterday, facebook announced a new “send” button which is similar to the “like” button that you see all over the web. The difference is the “send” button will allow you to send the message only to those whom you designate to receive the message–either indivduals or groups.  Here is how Facebook describes the send button:

The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.

The send button is launching on 50 sites today, but it will soon be available for all web publishers to use to market their content.


Leave a Comment

Previous post:

Next post: