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Social Media and the Law of Attraction

December 7, 2009

I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first class operation this is that attracts top level businesses from all over the world to get together for 6 days to learn and strategize on how to […]

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How to Create a Blog Post With Google Voice

November 11, 2009

There’s a lot of talk about social media and the need for individuals and businesses to get engaged with the conversation or relinquish control. Is this too harsh of a statement? Social media is a time commitment and keeping up with creating fresh content can be challenging. So here is social proof that with the […]

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Social Media Marketing and Non-Profits – Grow Donations and Volunteers

October 29, 2009

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.” My topic was […]

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Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

October 18, 2009

I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question: If there are well over 30,000 advertising, PR and marketing agencies across […]

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What is SEMRush and Why Should I Care?

October 4, 2009

SEMrush.com shows you which keywords that your websites rank for and the number of searches done for those keywords per month. This is very valuable information when deciding which pages to optimize on your current site or which keywords to target when developing content. Why do I care? The basis of all search engine rankings […]

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What are my “Archives” and Why do I Care?

October 3, 2009

Archives show you the posts that have been published on your branded social media marketing channels. This information is part of your message syndication and also helps you keep track of when posts on certain topics were published so that it can be compared with your Google analytics and find out what conversations your market […]

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What is SamePoint and Why Do I Care?

October 1, 2009

SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within […]

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What is Twitter Counter and Why Do I Care?

October 1, 2009

Twitter Counter is an app that shows you how many twitter followers you have and also provides a graph of the growth of your followers over time. Why do I care? This data can help to show you how fast your twitter base is growing and what behaviors you were exhibiting at the time to […]

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What is Google Analytics and Why Do I Care?

October 1, 2009

Google Analytics represents a treasure trove of data for measuring the effectiveness of your web marketing. Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits. Why Do I care?: […]

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What are Backlinks and Why Do I Care?

October 1, 2009

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Why do I […]

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