YouTube-Googe-Hangouts-beer-cIf you fall into the average of most websites online then 65% or more of your traffic originates from a mobile device. With Google’s ongoing algorithm changes, having a responsive design website became a requirement in 2015 if you wanted to be found organically in search engines.

Now it seems that responsive design has been trumped once again by Google to a new requirement, mobile first (video+) responsive design websites. What this means for searches done on mobile devices (in the eyes of Google), is that mobile first websites are going to get preferential visibility in organic ranking over responsive design websites and especially over sites that are not responsive design.

What is the Mobile First (+Video)?
Google just announced a new program for video called AMP, which stands for accelerated mobile program and is designed specifically for videos. AMP is a mobile-friendly landing page format for showcasing videos. If you have AMP(ed) web pages for your videos then theoretically, you will show up higher in a search on mobile devices.

One more statistic to consider is that by 2017, 70% of our time on line will be spent watching videos. This leads one to believe that if you don’t implement a video marketing strategy in 2016, your business will be negatively impacted very soon.

One of the biggest misnomers with videos is that they need to be commercial grade and/or studio quality before you publish them online. After all, it’s your brand and you would not want anything such as a low quality video to tarnish your brand…or do you?

When you think of how many easy ways there are to create videos using your smartphone, your computer, other people’s computers and cameras, why would you limit yourself to video quality done in studios?

Don’t Forget About Live Events, Podcast and Webinars
Videos are such a great tool that you need to think about expanding any limitations you might have on your brand and consider how many creative ways you can utilize video to promote your business and your brand online.

There’s nothing better and simpler than recording a live event on an industry specific topic by simply interviewing a business partner, industry expert or even a customer about trends, issues and/or solutions that your prospects can relate to. And it doesn’t need to be a masterpiece because rough cut videos are considered more genuine and real and pass the bull$&*! sniff test that is an innate instinct in all of us.

We look forward to watching commercials about one time a year, for the Super Bowl. We don’t want to be sold. Videos that are genuinely real and have stories that talk about:

  • what you do as a business
  • what you do for the community that you live in
  • and what you do as a human being to have fun when you’re not working

…are all great video concepts. We also know that people are over 60% more likely to buy your product or service after watching a video.
Facebook live - Live Video Tools Tips

Here are some great resources and tools for doing video broadcasts (recorded and/or live):
Periscope (Twitter tool)
– Facebook Live (now integrated into updates)
TwitterInstagram
Snapchat
Google Hangouts
– YouTube and YouTube Live Events
YouNow
Livestream
Ustream
Bambuser
Blab
Skype

Good luck and have fun! Feel free to reach out to MINT Social if you have any live streaming questions regarding the many options you have for getting started with video marketing.

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brain cancer event charityMay is brain cancer awareness month and you may be asking yourself…

”Self, how can I bring awareness to brain cancer and help save the lives of  adults and children by finding a cure?”

Glad you asked!

The 2nd annual Troon North Craft Beer Golf Classic will be going on on Saturday, May 21st. At this event, top local and national breweries get behind this cause by donating their tasty craft beer and setting up shop on the tee boxes of Troon North. In addition to great craft beer, there will be raffles, contests and great prizes to be won throughout the day and we then finish up with a great dinner at the Troon North Golf Club.

This is an event by The Beer for Brains Foundation (BFBF) that MINT Social supports and sponsors. This charity came on my radar last year when I lost my father to a glioblastoma multiforme (GBM) brain tumor. BFBF raises awareness and money for finding a cure for brain cancer. This year the proceeds from this event support GBM Agile, a cutting edge research team at ASU that is changing the way cancer clinical trials are conducted to accelerate finding a cure for brain cancer.

Be a sponsor, play with one of our foursomes or bring your own foursome and help us spread the word…it is a great event and a very worthy cause!

Beer for Brains Foundation

Register To Play Today!

Remember to Go Gray in May with Beer for Brains Foundation!

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Social Media & Presidential Campaigning

March 31, 2016

As the years tick away and technology evolves, it has molded and changed presidential elections. In the 30’s and 40’s FDR held “Fireside chats” via radio, giving ‘We the People’ a chance to really hear what the President and candidates were like as real people. Television has long been given credit for giving rise to […]

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Product Placement Entering Online Video Space

March 9, 2016

Let’s face it, we are all tired of traditional commercials. So much so that we fast-forward through them while watching our favorite recorded shows. We will pay a subscription to not hear advertisements on satellite radio. So, how do advertisers get our attention? – Product Placement. Product Placement has been around since TV was invented […]

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MINT Social is Now Google Partner Certified

February 26, 2016

MINT Social is now a certified Google Partner. Thanks to the hard work and determination by Account Manager Michael Bleb, we are now recognized as Google AdWords experts to be knowledgeable in the inner workings of Google. To become a Certified Partner a company affiliate must complete Adwords Fundamentals exam and one of the other exams, […]

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Cathy Nirschl

January 23, 2016

Cathy Nirschl is new to internet/online advertising, but is a quick study and enjoying the fast paced turn over and feedback immediately available.  She embraces and loves the idea you can spend a small of money testing out a “new campaign” and know immediately how the public responds instead of investing months and thousands of […]

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Social Media Marketing – Looking to 2016

January 6, 2016

The world of Social Media marketing is changing, onward and upward. Marketing and advertising via social media used to be an organic bonus, if enough people liked your post word of mouth or the “Share” feature garnered natural attention to your business, social media was a success. There are many missed opportunities small companies should […]

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Mint Social Featured Among Best Social Media Marketing Firms

April 1, 2015

Well-known independent authority on search marketing topseos.com announced the rankings of the 100 best social media marketing services for 2015. Naming the company’s impressive performance during topseos.com’s meticulous evaluation process, Mint Social has been named the sixth best company in the category. To identify the best of the best, topseos.com employs a specialized team of […]

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MINT Social Featured as Infusionsoft Success Story

March 27, 2015

As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. […]

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Social Media Primer for Board of Director Members

March 21, 2015

I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies. This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show […]

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