social media marketing
corporate online branding

MINT Social Featured as Infusionsoft Success Story

by Matthew O'Brien on March 27, 2015

Infusionsoft_As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. When CEO Matt O’Brien began MINT Social in 2008 as a social media marketing and online branding company, demand quickly outpaced his ability to satisfy client needs.

In order to achieve higher levels of marketing success for clients, MINT Social’s processes were geared toward applying social media and online branding strategies. To help manage and direct future growth, O’Brien brought on his partner Steve Heideman to round up the business’s technology marketing strategy. The pair soon implemented Infusionsoft to focus on “building automation sequences for internal operations, like new client implementation and ongoing content marketing needs.” This proved to be beneficial for business operations within MINT Social, and extended to their clients in the form of a scaled, customized four-week start-up process to accelerate online marketing strategies.

In building content strategies to increase client visibility on search engines and social networks, MINT Social creates content marketing engines that deliver marketing messages using various formats: video, presentations, articles, press releases, photos, podcasts, and more. Read the full article to learn how MINT Social utilizes Infusionsoft to help clients succeed.

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Image courtesy of Infusionsoft.com

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Social Media Primer for Board of Director Members

by Matthew O'Brien on March 21, 2015

Board of directors social media primerI recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies.

This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show of hands of who were on the following networks, this is an estimate of the results in the room:

  • Twitter: less than 5%
  • LinkedIn: less than 15%
  • Google+: about 1%
  • Facebook: about 45%

These numbers are frighteningly low and surprised me as well as the members of the audience.

The presentation was positioned this way to NTCA board of director members:
“People are already talking about your company via social media. If you aren’t aware of it, you certainly can’t do anything about it. Learn where to focus your attention and what you need to know in order to be a social-media savvy member of your company’s board.”

I found a great connection with bridging the technology divide of this audience by reviewing their Core Values: Our Guiding Principles of the NCTA:
“The NTCA is committed to a culture of trust, respect, support, collaboration, communication and innovation. We are dedicated to forging industry partnerships and outreach to government agencies and related organizations to advance our mission. We will deliver exceptional service to every member, every time.”

Community outreach, collaboration, trust, respect, support, communication and innovation all sound like some of the core elements of a well orchestrated content marketing and social media strategy. Despite being an audience of technology neophytes, the census in the room was that social media is a growing force that needs to become a larger part of the overall marketing strategy and why they offer educational seminars just for their board members.

Additionally, as disruptive technology like the Internet of Things (Iot) change the behaviors of consumers and their reliance on broadband and cloud based solutions, traditional business models like the NTCA see the need to adapt their business model to maintain their market share.

NTCA Speaking Profile Page: http://www.ntca.org/rtime/speakers.html#obrien

Presentation to NTCA: http://static.coreapps.net/rtime15/handouts/5302add1b9e3fc08ee02ddb4b8f32f11_1.pdf

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Industry Specific Workshops for Online Marketing Work Best!

December 7, 2014

The 90th Annual conference for the American Association of Cosmetology Schools was held in Phoenix in November of 2014. I was honored to be selected to present as the subject matter expert to the spa and cosmetology school owners workshop. What made this workshop conference work was the ability to focus on best practices for a […]

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Money Radio Features Matthew O’Brien on Entrepreneurship in Scottsdale

November 22, 2014

Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have underutilized content […]

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Top 5 Secrets to Building Your Brand and Becoming a Top Influencer

October 4, 2014

The constant evolution of online marketing is becoming more and more challenging, especially for those not in the industry. I recently gave a presentation at an AZTechBeat Lunch & Learn (#AZTBlunch) on how to build your brand and become a top influencer. What was most interesting about this presentation was that everybody in the room was interested […]

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Content Marketing Made Simple with Bucket Marketing

September 8, 2014

One of the top statements that is made to us when consulting with new prospects is: “We do not have a content strategy.” In fact, they typically go on to say… “We’re not clear on what we should be talking about to bring in qualified new business opportunities.“ This is also very indicative of the […]

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How Should I respond to Negative Comments?

May 9, 2014

When writing blogs, Facebook posts, tweets, etc. it is always nice to know people are listening to you.  It can be encouraging when you see your views and clicks go up over the course of a day or two. Then, you get a few comments.   It is easy to respond to a positive comment.  But […]

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The Ultimate Content Collaboration Model with Daryl’s House

April 28, 2014

Being a music buff, I love all the options we have for catching new and classic music: Palladia Pandora iTunes Google Music NetFlix YouTube …and the list goes on Recently I watched back-to-back episodes of Daryl’s House on Palladia with a few of my favorite classic rock guitar legends, Billy Gibbons and Joe Walsh. I […]

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Exciting Changes Coming to Adwords Platform

April 22, 2014

As a marketer I get really excited when I hear that something is going to help me get my customers better results from their digital marketing campaigns. Today Google announced some really cool enhancements to the Google Adwords platform. In case you missed it, here is a recording of the live stream from Google this […]

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There is Only One Web

March 25, 2014

Many potential clients who come to us at Mint Social talk about wanting to launch a new “mobile website” and create a strategy for the “mobile web”.  According to a 2012 study by google smartphones have the highest number of daily user interactions compared to tablets  ,desktops and laptops.   With the increased reliance of smartphones […]

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