social media marketing
corporate online branding

Exciting Changes Coming to Adwords Platform

by Steve Heideman on April 22, 2014

As a marketer I get really excited when I hear that something is going to help me get my customers better results from their digital marketing campaigns. Today Google announced some really cool enhancements to the Google Adwords platform. In case you missed it, here is a recording of the live stream from Google this morning (note:scroll forward to 1:04ish–they pre-recorded a long time)

The major enancements are:

  • Enhanced Estimated Total Conversions
  • Bulks Actions & Edits for Campaigns: Update an entire campaign at once vs having to download data into CSV, manipulate and re-upload. This means faster deployment of better ideas and higher converting ads, keywords and campaigns.
  • Enterprise Class Automated Bidding SolutionsGives adwords users abilities once available only in 3rd party tools. There are 2 major types of Automated Bidding Solutions
    • Maximize Conversions
    • Maximize Revenue
  • Enhanced Reporting: Spend less time manipulating data more time finding insights in the data.
    • Easy pivot tables drag/drop: Live data. Makes exploration so much easier because you don’t have to do the extra work of uploading/downloading data. Tool is multidimensional
    • Easily transition between chart types:Bar, Line, Pie
  • Drafts & Experiments-Turns all of adwords into a lab where you can stage/test your ideas before committing to them. The tool can do 2 things: Either Apply changes and go into live campaign or you can turn it into an experiment to run it with a percentage of your traffic and get great real world data to see the results of the experiment before committing to the changes to make more data driven and better decisions.
  • Google ended the talk by saying that its not about devices, it’s about people. Using the tools that are the devices help us connect with consumers at the right moment and in the right way. The new adwords will help us as marketers by increasing efficiency—no more downloading/manipulating/uploading data cycles that are intensely monotonous and contribute nothing to the insights to be gleaned from the data.


There is Only One Web

by Steve Heideman on March 25, 2014

responsive_webMany potential clients who come to us at Mint Social talk about wanting to launch a new “mobile website” and create a strategy for the “mobile web”.  According to a 2012 study by google smartphones have the highest number of daily user interactions compared to tablets  ,desktops and laptops.   With the increased reliance of smartphones and tablets to accomplish tasks,  smart businesses know that they must deliver their content in a mobile and tablet friendly user experience to stay competitive.

The error that many businesses make is that they silo their content delivery by creating one mobile website, one desktop  website and even a tablet website to communicate the value of their products, services and brands to consumers.  This creates 3 times the maintenance cost, 3 times the publishing effort and 3 times the headaches when things go wrong.  The truth is that there is not a mobile web and a tablet web and a PC web, there is only one web. Savvy companies are increasingly tapping into this truth and deploying a fresh web content delivery strategy known as responsive design.

According to smashing magazine, responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

While there are a myriad of reasons to consider updating your web presence with a responsive framework, here are a few of the most compelling:

  1. Google says so. In 2012, Google recommended that websites employ a responsive framework because their bots only have one url to crawl making it much easier for them to find and index your content.
  2. One website—One search strategy.  Rather than taking the risk of search engines thinking your mobile site is “duplicate content” you have one page and one set of meta data to build your SEO strategy around.  This boosts the weight of your links.
  3. Increase eyeballs by reducing bounce rate. Here are some stats for you to consider.
    1. 28% of all internet traffic was on mobile devices in 2013 and it expected to eclipse desktop searches by the end of 2015.
    2. 61% of users come back to google to search a site that is easy to read.
    3. 90% of people are switching to multiple screens to browse the internet.
  4. Long term Resource savings. While it can be a little more resource intensive up front, designing your web strategy around a responsive framework can save you boat loads of time and money over the life of the website. 
  5. Easier to integrate the Social web.  Since the majority of people access their social media apps such as  facebook , twitter and Instagram via their smartphones, making your content easy to share on these devices can boost your social marketing ROI.

Adding this all up it leads to a compelling case to consider a responsive redesign in your web strategy for 2014.


Get Disruptive with Your Sales Force Using Linkedin

January 21, 2014

All right, my first video blog hangout on a solo basis for 2014 and the new features in Google Hangouts make it easy to hangout and record solo! Today’s topic is about personal branding, and specifically, enabling your sales team and sales force, whether it’s a force of 1, 5, 10 or 100+, into lead […]

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Maximizing Productivity with The Can’t Do List

October 2, 2013

The word “can’t” can be a motivator. Have you ever told a child they can’t do something? Relentless pursuit of what they can’t have or do typically follows. Remember when we were told not to stare into the sun or it will burn our eyes? Did you end up doing it anyways? I had to […]

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Is Your Personal Brand Making a Good First Impression in Social Media?

September 24, 2013

One would think that by now we are well versed in social media, from activating new profiles and building our network. What you may not be aware of is that your first impression on a social network or mobile app happens sooner than you may think. Bad First Impressions in Seconds (No Click Required) How […]

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New Facebook ‘Bumping’ Opens Opportunities in Social Media SEO

August 21, 2013

Ever wonder why you see what you see in your Facebook feed? Why you see status updates from certain brands and certain friends, and newer stories compared to updates from the previous night? It’s all part of Facebook’s use of its algorithms to ‘deliver the right content to the right people at the right time’. […]

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Get Hyper-local to Grow Your Business Online (Locally, Nationally and Globally)

August 4, 2013

Where the physical location of your business is has never been more important in the eyes of search engines. Have you noticed that Google Maps and Google Places have now been integrated into Google Plus. We are patiently waiting for the release of the new dashboard which will combine Google Places with Google Plus. Currently […]

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The Content Marketing Wheel for Social, Mobile and Search Marketing ROI

June 17, 2013

What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the most effective way for deploying ongoing content marketing strategies. Content creation continues to be a challenge for most businesses and The Content Wheel helps to increase your […]

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Stretch and Work Your Core to Business Marketing Success

June 4, 2013

It seems as I get older, I find that there is more requirement in not only working my core, but also, stretching (as painful as it is). When this is applied to businesses, there is that core set of services (the foundation of what a business does), or how it’s being run, that you need […]

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