Social Media & Presidential Campaigning

by Cathy Nirschl on March 31, 2016

As the years tick away and technology evolves, it has molded and changed presidential elections. In the 30’s and 40’s FDR held “Fireside chats” via radio, giving ‘We the People’ a chance to really hear what the President and candidates were like as real people. Television has long been given credit for giving rise to the image based side of modern politics. The 1960 televised debate between John F. Kennedy and Richard Nixon changed the way people viewed the candidates. Those who watched thought Nixon looked ill and Kennedy’s good looks and demeanor they deemed him the winner of the debate. Those who listened via the radio said they thought Nixon was the winner.

The ability to hear and see what the candidates are like, as people, has been revolutionary to presidential races. Now in 21st there is unprecedented access to candidates, in 2008 the soon to be President Obama gave a speech that was viewed more than 7 million times on YouTube. The Candidates have and can give 24 hour access to the public to talk about issues.

social media presidentialWith Facebook, Twitter, and YouTube all accessible in the palm of our hands, we are inundated with our political candidates. The difficult step our society faces is determining what is truth and what is fiction. Just because Donald Trump says it on Twitter doesn’t make it true. On the same note, just because you saw a story about Hillary Clinton’s policies on Fox News doesn’t make it entirely true either.

News media today is especially conflict and fear driven. If it’s without drama or unlikely to stir up a heated debate drawing viewers or readers, than it doesn’t get published or aired. Long gone are the days when someone should believe that all journalists are writing a story to inform the public instead of pushing their ideologies and agendas.

Does the voting public take the time to inform themselves of candidates position these days? Social media platforms have brought us closer together and in many ways drives us apart as a society. Sure the ability to access all the information that has been published regarding a candidate is out there, how many people seek it out and form their decision based on those facts? How many form their decision based on tweets, bits of the televised debates they caught while trying to get their kids to sleep and shared Huff Post compilations of quotes from a potential candidate? Good or bad, true and false information is brought to our attention every day through social media channels.

With this world of information literally at our fingertips, in the coming months as the candidates are determined and the “real” campaigns begin, I encourage, hope, beg that you take time to use the technology we’ve created and use constantly, do actual research. Don’t forget to research members of Congress and Senators running for election , after all in Article II of our Constitution it’s written that the President’s job is to implement and enforce the laws made by Congress. With 34 of the 100 Senate seats up for election this year Control of the Senate is at stake. Learn about your choices so you can make an informed, educated vote when you step into the polls November 4, 2016. Check out these sites for help in your decisions.

https://ballotpedia.org/United_States_Congress_elections,_2016

http://presidential-candidates.insidegov.com

https://www.whitehouse.gov

Albert Einstein once said, ““The world is a dangerous place to live, not because of the people who are evil, but because of the people who don’t do anything about it.”

{ 0 comments }

Product Placement Entering Online Video Space

by Jennifer Beringer on March 9, 2016

Let’s face it, we are all tired of traditional commercials. So much so that we fast-forward through them while watching our favorite recorded shows. We will pay a subscription to not hear advertisements on satellite radio. So, how do advertisers get our attention? – Product Placement.

P&GProduct Placement has been around since TV was invented – they didn’t call them soap operas for nothingP&G Laundry detergents sponsored them starting in the 1930s.

One of the most famous product placements was the candy used to lure ET. What kind of candy would an alien enjoy the most? M&Ms turned down the opportunity, much to the delight of the Hershey Company. Hershey spent $1 million dollars for the rights to promote their new candy, Reese’s Pieces. The company reported a 65% increase in profits just two weeks after the film’s premiere.  (source)

Product Placement has even made it into Late Night television. Both Jimmy Fallon and Stephen Colbert shows have product placements for various advertisers. And not all advertisers have to pay for their spots – Apple reportedly doesn’t pay for its iMac Placement (source) and Stephen Colbert was not paid for his 6-minute advertisement of Telsa. (source)

But as more people are moving to watch online videos – product placement too is making its move. Josh Levya, YouTube sensation, seems to be the king of product placement. He hosted a Royal Caribbean Adventure series as wells as a Microsoft Windows 10 series.  Another hit series is the NERF Official ‘Nerf on the Job’ series.  Where NERF integrates their product into an office setting. These full commercials feel more like their own TV show with different characters, plot twists and drama. Video Series with product placement is definitely fast becoming the new trend.

But how much money are these companies making on YouTube videos? SocialBlade has the answers. SocialBlade not only breaks it down by YouTuber, but estimates how much each video earned per day. Check out Josh Leyva’s and Nerf’s estimated earnings. Don’t forget, Nerf makes money on their products too – these numbers are just from people watching their videos.

social blade1social blade2

Think you’re ready to make the move to video? Contact MINT Social for more information on video marketing.

{ 0 comments }

MINT Social is Now Google Partner Certified

February 26, 2016

MINT Social is now a certified Google Partner. Thanks to the hard work and determination by Account Manager Michael Bleb, we are now recognized as Google AdWords experts to be knowledgeable in the inner workings of Google. To become a Certified Partner a company affiliate must complete Adwords Fundamentals exam and one of the other exams, […]

Read the full article →

Cathy Nirschl

January 23, 2016

Cathy Nirschl is new to internet/online advertising, but is a quick study and enjoying the fast paced turn over and feedback immediately available.  She embraces and loves the idea you can spend a small of money testing out a “new campaign” and know immediately how the public responds instead of investing months and thousands of […]

Read the full article →

Social Media Marketing – Looking to 2016

January 6, 2016

The world of Social Media marketing is changing, onward and upward. Marketing and advertising via social media used to be an organic bonus, if enough people liked your post word of mouth or the “Share” feature garnered natural attention to your business, social media was a success. There are many missed opportunities small companies should […]

Read the full article →

Mint Social Featured Among Best Social Media Marketing Firms

April 1, 2015

Well-known independent authority on search marketing topseos.com announced the rankings of the 100 best social media marketing services for 2015. Naming the company’s impressive performance during topseos.com’s meticulous evaluation process, Mint Social has been named the sixth best company in the category. To identify the best of the best, topseos.com employs a specialized team of […]

Read the full article →

MINT Social Featured as Infusionsoft Success Story

March 27, 2015

As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. […]

Read the full article →

Social Media Primer for Board of Director Members

March 21, 2015

I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies. This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show […]

Read the full article →

Industry Specific Workshops for Online Marketing Work Best!

December 7, 2014

The 90th Annual conference for the American Association of Cosmetology Schools was held in Phoenix in November of 2014. I was honored to be selected to present as the subject matter expert to the spa and cosmetology school owners workshop. What made this workshop conference work was the ability to focus on best practices for a […]

Read the full article →

Money Radio Features Matthew O’Brien on Entrepreneurship in Scottsdale

November 22, 2014

Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have underutilized content […]

Read the full article →