social media marketing
corporate online branding

Cathy Nirschl

by Cathy Nirschl on January 23, 2016

Cathy NirschlCathy Nirschl is new to internet/online advertising, but is a quick study and enjoying the fast paced turn over and feedback immediately available.  She embraces and loves the idea you can spend a small of money testing out a “new campaign” and know immediately how the public responds instead of investing months and thousands of dollars on with slow hard copy delivery.  Technology has changed how and where people absorb their information about products, the ability to get your message/image to thousands of people with a few clicks is truly phenomenal.

Cathy has a Bachelor of Science from Marquette University, where she majored in Public Relations with a minor in Psychology.  She also completed a study aboard program in Australia.   She has experience in customer service having worked for Marquette University and also in the bar/restaurant industry for 10 years, while in school and after.  For 11 years, Cathy worked in the Public Finance area of law, at a major law firm in Milwaukee.  She helped coordinate and implement, with the IT department, a number of new technologies to push the team’s documents in a more streamlined paperless versions and faster delivery system.

Cathy enjoys a number of outdoor activities: hiking, bike riding, camping, skiing and many other adventure activities that comes her way.  She’s gone zip lining, bungee jumping, sky diving, white water rafting and is a certified scuba diver.  She loves to travel whenever possible, enjoys music and concerts.  Most weekends she can be found socializing with friends while watching her husband play rugby.  She and her husband have two daughters, they currently reside in the Milwaukee, Wisconsin area.


Social Media Marketing – Looking to 2016

by Cathy Nirschl on January 6, 2016

The world of Social Media marketing is changing, onward and upward. Marketing and advertising via social media used to be an organic bonus, if enough people liked your post word of mouth or the “Share” feature garnered natural attention to your business, social media was a success. There are many missed opportunities small companies should start utilizing social media for.

ThinkstockPhotos-464943214First, add Paid Strategies. Businesses need to get smarter and set part of their advertising budget specifically for Social Media. Relying solely on any organic advertising and marketing for your company is old school. The information out there is immense and if you aren’t working hard to get your companies name out to consumers you are using social media to its capabilities. Facebook, Twitter, Linkedin, Pinterest and Reddit all now have advertising platforms that target consumer audiences. They are sophisticated and allow companies to reach consumers further than organic marketing. Teaming up organic and paid strategies will push your efforts further and re-target to audiences in hopes that they convert to a paying customer.

Second missed opportunity is not engaging with your consumers. So much of the content pushed out into is companies telling consumers what is new with them, who’s a shining star in their company, why their product is the best. One of the greatest assets of social media is you can connect directly with consumers. So why not engage them for content they’d like to see. Ask them via Twitter why they like the products or their favorite product. Big name powerhouses like TripAdvisor and Yelp prove that customer reviews and first hand accounts have selling power. Ask your customers to vouch for you, reaching out for personal sentiment will engage and grow your business.

A third opportunity being missed is called Event Targeting. Hopefully you know a thing or two about trade shows in your industry. Now you can utilize those events, holidays, concerts and other events that might relate to your business. Targeting those tweeting or attending these events gets your business right in front of your intended and interested audience. Another feature to utilize is Twitter Moments. This features allows you to identify topics or trends that have gathered interest and virality, using this information you can alter or create marketing that would gather the most attention and interest. Targeting your audience is super important now, any thoughts that social media marketing could be “Throw it against the wall and see what sticks” is outdated.

These media platforms are creating the advertising vehicle to allow for audience targeting cause they see how useful and powerful that information is. Not utilizing things such as them or Analytics programs to see where you are getting your customers from is the last missed opportunity. Taking a customer where you can get it from and not asking: How’d they get here?, What brought them in?, What was the message they saw?, is just silly. Even using old school survey’s they ask “How did you hear about us?” Not cause they really care but what to know which media resource is the most successful. Using Analytics is similar without having to ask directly from the consumer, these programs are designed to track all this information for you and is incredibly helpful in determining which marketing messages reached the furthest and brought the most people for you.


Mint Social Featured Among Best Social Media Marketing Firms

April 1, 2015

Well-known independent authority on search marketing announced the rankings of the 100 best social media marketing services for 2015. Naming the company’s impressive performance during’s meticulous evaluation process, Mint Social has been named the sixth best company in the category. To identify the best of the best, employs a specialized team of […]

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MINT Social Featured as Infusionsoft Success Story

March 27, 2015

As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. […]

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Social Media Primer for Board of Director Members

March 21, 2015

I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies. This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show […]

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Industry Specific Workshops for Online Marketing Work Best!

December 7, 2014

The 90th Annual conference for the American Association of Cosmetology Schools was held in Phoenix in November of 2014. I was honored to be selected to present as the subject matter expert to the spa and cosmetology school owners workshop. What made this workshop conference work was the ability to focus on best practices for a […]

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Money Radio Features Matthew O’Brien on Entrepreneurship in Scottsdale

November 22, 2014

Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have underutilized content […]

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Top 5 Secrets to Building Your Brand and Becoming a Top Influencer

October 4, 2014

The constant evolution of online marketing is becoming more and more challenging, especially for those not in the industry. I recently gave a presentation at an AZTechBeat Lunch & Learn (#AZTBlunch) on how to build your brand and become a top influencer. What was most interesting about this presentation was that everybody in the room was interested […]

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Content Marketing Made Simple with Bucket Marketing

September 8, 2014

One of the top statements that is made to us when consulting with new prospects is: “We do not have a content strategy.” In fact, they typically go on to say… “We’re not clear on what we should be talking about to bring in qualified new business opportunities.“ This is also very indicative of the […]

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How Should I respond to Negative Comments?

May 9, 2014

When writing blogs, Facebook posts, tweets, etc. it is always nice to know people are listening to you.  It can be encouraging when you see your views and clicks go up over the course of a day or two. Then, you get a few comments.   It is easy to respond to a positive comment.  But […]

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