Reputation Management

Reputation Management for your business online.
Have you ever Googled your business name? If you have, what shows up in the top 10 results? Are they pages, profiles, and articles that portray your business in a positive light? What about you personally, and any sales employees you have? With 8 out of 10 consumers starting their research for goods and services on the web, it is no longer a luxury to make sure that you as a business look good to your target market. More and more businesses are realizing that they must actively manage their reputations online because there is a conversation going on out there about your product or service whether you realize it or not. The wisest of business owners have come to grips with the fact that information out there about us is ubiquitous and easy to come by and they have chosen to ACTIVELY manage their reputation online.

How does one manage their Reputation Online?
There are several tools that you as a business can use effectively that are either free or extremely affordable. By far the largest investment in a reputation management campaign is time so it is important to make sure that you have the time to do it effectively. If not, there are several companies that specialize in helping you manage your reputation (ahem…)

If you want to do it yourself, and have determined that you have the time to do it correctly, then there are some basics you are going to want to follow to get you started.

  1. Set up a Google alert for your personal name, your business name and any key employees that people may search when deciding whether or not to do business with you.
  2. Own your brand name. A great tool to use to reserve these names is knowem.com. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 350 popular and emerging social media websites. Grab your name and secure your brand before someone else does.
  3. Make sure that you effectively squash any negative information about you or your business. Unfortunately in this day and age, even with the best intentions, you may rub someone the wrong way. With sites out there that allow people to anonymously post information about you or your company, it can get very hard to maintain a healthy business appearance. Don’t get me wrong, a little controversy is good—no one is 100% perfect and most consumers like to see what your weaknesses have been in the past and more importantly that you have taken steps to CORRECT them. But, too much scathing criticism—even if unfounded—can create doubt in the mind of your audience.

That is a good start to reputation management for your brand online. Obviously there is a lot more to it that this but this at least gives you a place to start. If you have any questions, feel free to ask!

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