Matt O’Brien is Latest Online Marketing Institute Education Partner

by Shannon Bradley on September 1, 2010

August 31, 2010 – Scottsdale, AZ – The Founder and CEO of Mint Social, a social media marketing and online branding company based in Scottsdale, Arizona, Matthew O’Brien has become an Online Marking Institute (OMI) education partner and will be presenting at the Intensive Social Media Workshop by OMI at Tempe’s MadCap Theater on September 9, 2010 (7-9am).

With 20 years of experience in the digital media world, Matt O’Brien has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy.  In addition to founding Mint Social, Matt has developed educational curriculum for a major university on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association), founder of World Webinar Network and is active with many non-profit agencies in town.

In conjunction with Wharton Interactive Media Initiative, leading research firms and associations, the OMI gives you an unparalleled way to develop online marketing knowledge and expertise through our online marketing certification programs. The OMI Social Media Workshop offers world-class academic rigor and case study research from the leading universities and research firms combined with practical training from OMI instructors.

“Let’s face it, social media can be a ton of work, especially to do it right. Our workshop will reveal some insider tips that rarely get shared on how to drive new business with social media, says Matt O’Brien. The workshop on September 9th will be led by Fionn Downhill of Elixir Interactive and Mint Social’s Matt O’Brien and will provide in-depth Content Marketing and Social Media case studies and lessons.

Topics covered include: finding your secret sauce in social media and content marketing; becoming the trusted expert in your industry; how to choose the right social media outlets for your content marketing strategy, why social media doesn’t work without a content strategy; and will include case studies of both successes and failures of companies who have done great and lousy jobs with their social media.

Key Takeaways of the workshop are how to implement reporting tools to track your ROI goals and objectives, what social media sites work best for SEO, tools to reduce the time investment required by social media, and making social media fun!

The OMI workshop will be held at the MadCap Theater (730 S. Mill Ave., Tempe, AZ 85281). Tickets for this 2 hour workshop are $79. Tickets are expected to sell out and, and those who wish to attend are encouraged to pre-purchase their tickets online by visiting the Online Marketing Institute website.

About Matt O’Brien of Mint Social

Mint Social is a social media marketing and online branding company that accelerates online marketing by building content engines that increase visibility and reputation in search engines (Google, Yahoo, Bing) and in social networks. Mint Social helps businesses understand (through implementation) why social media and online branding is critical to online marketing success and provides the tools for delivering measurable results along the way.

Mint Social takes a unique approach to online marketing by creating a content marketing and syndication engine which connects your prospects and customers with your business. Mint Social empowers businesses with the resources and the understanding of why social media marketing, search engine optimization and online branding is critical to online marketing success as well as providing the delivering measurable results along the wayMore at

About Fionn Downhill of Elixir Interactive

Fionn Downhill is the Chief Executive Officer and President of Elixir Interactive ( Established in February 2003, Elixir is a digital marketing agency that focuses on search and social media, specializing in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. By leveraging our experience, technology and creativity, we are able to deliver results that generate sales, brand awareness and outstanding ROI. More at

About Online Marketing Institute

The Online Marketing Institute (OMI) is dedicated to creating a space for marketing professionals to receive actionable and educational information, tactics and best practices in a sales-free environment. OMI partners with the leading marketing associations, educators and practitioners to give students the highest quality educational content available today. Two upcoming OMI Workshops  – September 9th  and September 23rd More at

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