The Content Marketing Wheel for Social, Mobile and Search Marketing ROI

by Matthew O'Brien on June 17, 2013

What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the most effective way for deploying ongoing content marketing strategies.
best content markting strategy Mint Social
Content creation continues to be a challenge for most businesses and The Content Wheel helps to increase your visibility in search engines and social networks. The Content Wheel takes a single piece of content, like a video, and turns it into a multi-media campaign. For example, with a video we start by creating a transcript of the video, take screenshots of the video and turning the transcription into a blog post, a press release and a document. You now have five unique forms of media to promote over a 2 month period of time (or longer). This model increases the likelihood that one of these forms of media will show up in Google’s diversified search results algorithm.

multi-media content marketing, Mint Social, Matt O'Brien

The presentation below shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social media and mobile marketing. Using Google Plus as one of your top platforms for content marketing is important for all businesses, especially if you are a local business looking to be relevant in search within a 15-25 mile radius of your office. With over 60% of searches starting on a mobile device, mobile marketing it getting blurred with traditional search marketing data as a result of the mutli-screen world we live in (smartphone, tablet, laptop, computer, TV and now Glass).

 

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