Google’s New Plus One Button

by Steve Heideman on June 2, 2011

Yesterday Google announced that the new “plus one” button was available for use on personal websites. This new button behaves similarly to the facebook “like” button in the sense that when visitors come across your content and find it useful and relevant, they can give it a “+1” bump.  Google says:

“+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.”

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user’s connections who’ve +1’d your page. If none of a user’s connections has +1’d your page, your snippet may display the aggregate number of +1’s your page has received.
In order to “+1” something, a visitor needs a google account and a google profile. Although it is unclear how google will use this new feature, one has to assume that it will be used in determining rank. Want to try it out? Just click the “+1” button at the top left of the post to give it a whirl.

Here is a video from google explaining the plus one button:

{ 1 comment… read it below or add one }

Aaron Eden July 5, 2011 at 8:43 pm

Thanks for the heads up. Now, I wonder if all the + my site will get will affect my page ranking or the SEO side of things. I think that with the Google+ Project, we’ll see an integration of search and social networking.

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