From the category archives:

social media marketing

Thumbnail image for Upcoming Webinar Discusses Comprehensive Social Media Strategy

Upcoming Webinar Discusses Comprehensive Social Media Strategy

May 21, 2010

Webinar Summary: Many people think that using tools like Twitter and Facebook is an effective social media marketing strategy. While these sites are helpful, they are merely tactics which do not address the over-arching goals of a social media marketing campaign in the first place. Join us on Wednesday the 26th of May at 11:00am […]

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Thumbnail image for What if Search Engines Didn’t Exist?

What if Search Engines Didn’t Exist?

March 9, 2010

The other day I was over at the great web marketing blog dosh dosh and read an interesting post on marketing your website without search engines. This got me thinking back to my early days on the web when I was in college (Does anyone remember those news updates?).  Basically, I would have to spend […]

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Thumbnail image for Stretching Your Marketing Message to Fit With Social Media

Stretching Your Marketing Message to Fit With Social Media

February 25, 2010

Do you remember Stretch Armstrong?  Although I did not have the toy, I certainly found pleasure in trying to destroy it or stretching to its maximum capacity as a kid (and you could). This reminds me of the current McDonald’s campaign “eat like an Olympian.” Here it is in a nutshell: create a sauce that […]

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Thumbnail image for Mandatory Social Media Marketing for Businesses – Implement NOW

Mandatory Social Media Marketing for Businesses – Implement NOW

February 6, 2010

Beginner Social Media – Every online business must have the basics in place when it comes to social media marketing. If you are still not sure ‘if’ social media makes sense for your business, then you might as well delete your website from the Internet. This is not a pitch for using Mint Social. If […]

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Thumbnail image for Why You Should Pay Attention to Pepsi’s Decision to Pull out of Superbowl Commercials

Why You Should Pay Attention to Pepsi’s Decision to Pull out of Superbowl Commercials

February 5, 2010

About 2 months ago, Pepsi announced that it would not be advertising in the Superbowl for the first time in 23 years. Why, after so long, would Pepsi concede that large of a customer mindshare to rival Coca-cola? Their answer is, in my opinion the canary in the coal mine for a television dominated media […]

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Thumbnail image for Duplicate Content vs. Content Syndication

Duplicate Content vs. Content Syndication

January 27, 2010

If arguably 75% of all Internet traffic ends up in a social network, (Flicker for photos, YouTube for video to articles, press releases, audio, you name it) then it really is a Content Game. So how do you win the content game online? This always bring to mind the thing with have heard forever and […]

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Thumbnail image for How to Create a Blog Post With Google Voice

How to Create a Blog Post With Google Voice

November 11, 2009

There’s a lot of talk about social media and the need for individuals and businesses to get engaged with the conversation or relinquish control. Is this too harsh of a statement? Social media is a time commitment and keeping up with creating fresh content can be challenging. So here is social proof that with the […]

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Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

October 18, 2009

I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question: If there are well over 30,000 advertising, PR and marketing agencies across […]

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What are my “Archives” and Why do I Care?

October 3, 2009

Archives show you the posts that have been published on your branded social media marketing channels. This information is part of your message syndication and also helps you keep track of when posts on certain topics were published so that it can be compared with your Google analytics and find out what conversations your market […]

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Mint Social Founder to Discuss 5 Direct Steps to Revenue with Social Media

July 18, 2009

Matt O’Brien explains the 5 basic ways to measure results with social media marketing and online branding. Does ROI Fit into Social Media Marketing for Businesses? For those of you that have been in the Internet marketing business for a while, you more or less see social media as another search engine marketing tool that […]

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