From the category archives:

social media marketing

Social Media & Presidential Campaigning

March 31, 2016

As the years tick away and technology evolves, it has molded and changed presidential elections. In the 30’s and 40’s FDR held “Fireside chats” via radio, giving ‘We the People’ a chance to really hear what the President and candidates were like as real people. Television has long been given credit for giving rise to […]

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Social Media Marketing – Looking to 2016

January 6, 2016

The world of Social Media marketing is changing, onward and upward. Marketing and advertising via social media used to be an organic bonus, if enough people liked your post word of mouth or the “Share” feature garnered natural attention to your business, social media was a success. There are many missed opportunities small companies should […]

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MINT Social Featured as Infusionsoft Success Story

March 27, 2015

As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. […]

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Social Media Primer for Board of Director Members

March 21, 2015

I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies. This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show […]

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Is Your Personal Brand Making a Good First Impression in Social Media?

September 24, 2013

One would think that by now we are well versed in social media, from activating new profiles and building our network. What you may not be aware of is that your first impression on a social network or mobile app happens sooner than you may think. Bad First Impressions in Seconds (No Click Required) How […]

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Mint Social Scores High with Social Media Marketing

January 15, 2013

The National Hockey League hasn’t been scoring goals this season for the books or with the fans at least yet.  But someone has to score big and since we like hockey, it may as well be Mint Social, because we are knockin’ the puck between the pipes for our clients. And others are noticing. The […]

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What’s Next for Social Media and Content Marketing?

December 5, 2012

I recently spent some time looking ahead to what we should expect in 2013 in the overall webscape of social media, content marketing, mobile and more. Like many others, we consultants want to share with you what we know about the web landscape, how innovations can help drive your social media marketing. And what I’ve […]

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Social Local and Mobile Marketing Strategies for Administrative Professionals

October 28, 2012

Presentation to the International Association of Administrative Professionals (IAAP) Conference – Be The ONE in Social Media How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, determining what are the most effective social networks and content strategies for building your online […]

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Non-Profit Social Media Strategy for Tucson Coalition to End Homelessness Annual Conference

September 25, 2012

Presentation to Tucson Pima Coalition to End Homelessness (TPCH) Conference TPCH is dedicated to providing information on ending homelessness and helping individuals and families who are at-risk of or experiencing homelessness. Do Non-Profit’s Have an Unfair Advantage with Social Media? Non-profit organizations have an advantage over other businesses when it comes to social media marketing […]

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