From the category archives:

Content Marketing

Evolving Growth of Branded Content on the Web

July 19, 2012

Content on the web is what drives brands’ awareness and reputation. Using well-placed hyperlinked keywords and content written on what readers are searching for can do wonders for a brand’s online search rankings, brand mentions and more. And when that content is matched with excellent social media marketing work and geo-targeted distribution channels, greater levels […]

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Think Green to Get ‘The Green’ for Your Business

May 22, 2012

The New Business Model Running a business is as rewarding as it is challenging. Managing your costs and your resources has taken on a whole new level of complexity for both online and offline marketing. For instance, thinking green. To some this means bringing the cash in the door (managing cash flow) and to others […]

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Automating Content Marketing for the Social Web – Matt O’Brien at ICON12

April 5, 2012

As Mint Social works daily to create better social media marketing content for our customers, it’s important that we have a rock-solid system and processes to organize it all. To help manage our client’s activities, work and campaigns, Mint Social uses Infusionsoft’s customer relationship management software. In doing so, we’re able to organize, prioritize and […]

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Google’s New Plus One Button

June 2, 2011

Yesterday Google announced that the new “plus one” button was available for use on personal websites. This new button behaves similarly to the facebook “like” button in the sense that when visitors come across your content and find it useful and relevant, they can give it a “+1” bump.  Google says: “+1 helps people discover […]

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Solving the Content Problem with Your Android Phone

May 19, 2011

Waiting for a Rainy Day to Write a Blog Post? Well, it was raining yesterday in Arizona, did you get your blog post written? Here’s a tip for making writing content easy, especially if you have an android phone. Do you see that little button on your Android phone in the shape of a microphone? […]

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Solving the Content Marketing Problem for Social Media

March 28, 2011

Every business has a content problem and also has underutilized content. We have solved the content problem for businesses through a combination of technology and innovative processes (like our soon to be released Geo-SoMo(TM)). If you have a Smartphone and can push a button, we can help your business become an online authority in your […]

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Jennifer Aniston Not So Sex Tape

March 9, 2011

As content marketers, we all want to know what makes a video go viral. If we could only crack that code, we would all be on the fat and happy road to Shangri-La. There are of course no hard and fast rules, but,  in a new web video by Smart Water featuring Jennifer Aniston, they  […]

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What Apple’s New iPad can Teach you About Marketing Your Business Online

January 31, 2010

Earlier this week,  Apple launched their long anticipated new device called the iPad with the usual media fanfare.   While they set up a micro site to deliver the details of the product, a comment on our post about duplicate content vs. content syndication by Greg Head of New Avenue really highlighted what Mint Social has […]

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Thumbnail image for Content Marketing with The Social Media Content Engine

Content Marketing with The Social Media Content Engine

January 30, 2010

Intermediate Social Media – In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that  lack of content is always the point when website projects come to a screeching halt. Why is content so damn difficult? Just about every company overlooks the fact that […]

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The Mint Social Concept Map

March 1, 2007

This flow chart displays the Mint Social content marketing map. Notice that there is a central publishing hub that then feeds a linked network of syndicated channels to interact with your prospects and customers to facilitate an easy dialogue between you and your target audience.  This is of course very high level and rudimentary, but […]

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