From the category archives:

Content Marketing

Product Placement Entering Online Video Space

March 9, 2016

Let’s face it, we are all tired of traditional commercials. So much so that we fast-forward through them while watching our favorite recorded shows. We will pay a subscription to not hear advertisements on satellite radio. So, how do advertisers get our attention? – Product Placement. Product Placement has been around since TV was invented […]

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Content Marketing Made Simple with Bucket Marketing

September 8, 2014

One of the top statements that is made to us when consulting with new prospects is: “We do not have a content strategy.” In fact, they typically go on to say… “We’re not clear on what we should be talking about to bring in qualified new business opportunities.“ This is also very indicative of the […]

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How Should I respond to Negative Comments?

May 9, 2014

When writing blogs, Facebook posts, tweets, etc. it is always nice to know people are listening to you.  It can be encouraging when you see your views and clicks go up over the course of a day or two. Then, you get a few comments.   It is easy to respond to a positive comment.  But […]

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The Ultimate Content Collaboration Model with Daryl’s House

April 28, 2014

Being a music buff, I love all the options we have for catching new and classic music: Palladia Pandora iTunes Google Music NetFlix YouTube …and the list goes on Recently I watched back-to-back episodes of Daryl’s House on Palladia with a few of my favorite classic rock guitar legends, Billy Gibbons and Joe Walsh. I […]

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New Facebook ‘Bumping’ Opens Opportunities in Social Media SEO

August 21, 2013

Ever wonder why you see what you see in your Facebook feed? Why you see status updates from certain brands and certain friends, and newer stories compared to updates from the previous night? It’s all part of Facebook’s use of its algorithms to ‘deliver the right content to the right people at the right time’. […]

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Content Marketing – Content Ideas from Your Internal Team with Google Hangouts

May 7, 2013

Matt O’Brien: All right. We are live. Here we are with some of the Mint Social team having a Google Hangout. Today’s topic, we’re going to talk about content ideas using your internal team. We all know that content can be challenging and sometimes we need a little creativity. We’re going to add some creativity […]

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Content Creation Ideas for Video Marketing – Video On The Road (Part 2)

April 24, 2013

That last blog post was so easy, I thought I’d give it another shot. This time around, we’re going to focus on other strategies for video marketing. Google Hangouts: What’s cool about Google Hangouts is how easy it is to use for content creation. Google Hangouts, when you make them publicly available, get published right […]

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Content Creation Ideas Made Easy – Video On The Road (Part 1)

April 22, 2013

Blog post created, while driving and staring straight ahead. We learn, in content marketing, that some of the best blog posts are those questions that customers or prospects ask us. The question we hear more often is: “Isn’t content hard to create?” The answer is, “Yes, but with a little creativity, it can be easy,” […]

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The Content Marketing Revolution

January 30, 2013

Guest post by Richard Henderson – The internet has brought about massive change for many industries and businesses.  Every company these days knows the value of having a web presence, but not every business has fully come to terms with the new marketing paradigm that the online world has opened up.  To reach deep into niche […]

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Has Social Media Ruined Our Focus and Ability to Live in The Moment?

January 19, 2013

  Answer this question, “when was the last time you had 100% focus on what you were doing?” Do you remember when you were a kid and the only thing that you were focusing on was having fun on the playground, playing with your friends and experiencing new things that got you caught up in […]

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