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Matthew O'Brien

Matthew O'Brien

15560 N. Frank L. Wright Blvd., B4-5116 Scottsdale, Az 85260

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Avid risk-taker that enjoys challenges personally and professionally. Age has seasoned my interests to those with more of a calculated risk and I appreciate structure in life and in business and being outside the comfort zone. With about 20 years of experience in the digital media world, I have worked for and with Fortune 500 businesses and have built companies from start up stage to exit strategy. I recently launched a social media marketing technology to bridge the gap between search marketing and social media to maximize the effectiveness of online businesses in the Internet world.

Our social media marketing agency, Mint Social, integrates the power of social media into an existing marketing plan. I recently founded and launched World Webinar Network | Social Media Marketing Seminars and Webinars. This Network will bring the best marketing, sales and leadership minds together to help businesses quickly and efficiently embrace the power of social networking to impact their bottom line. Understanding the power of social media marketing and how cost effective this media is becoming will forever change the way businesses market online.

Benefits of Partnering with Mint Social

  1. Establish branded online marketing channels in social media
  2. Implement the best tools for social media and search engine marketing
  3. Get found in the top social networks where 7 out of 10 web users end up
  4. Leverage the Mint Social Content Engine for integrate web video, audio, photos, articles, rich documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Stretching Your Marketing Message to Fit With Social Media

February 25, 2010

Do you remember Stretch Armstrong?  Although I did not have the toy, I certainly found pleasure in trying to destroy it or stretching to its maximum capacity as a kid (and you could).
This reminds me of the current McDonald’s campaign “eat like an Olympian.” Here it is in a nutshell: create a sauce that is [...]

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Mandatory Social Media Marketing for Businesses – Implement NOW

February 6, 2010

Every online business must have the basics in place when it comes to social media marketing. If you are still not sure ‘if’ social media makes sense for your business, then you might as well delete your website from the Internet. This is not a pitch for using Mint Social. If fact, most companies we [...]

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Content Marketing with The Social Media Content Engine

January 30, 2010

In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that  lack of content is always the point when website projects come to a screeching halt. Why is content so damn difficult?
Just about every company overlooks the fact that there is content passing them [...]

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Duplicate Content vs. Content Syndication

January 27, 2010

If arguably 75% of all Internet traffic ends up in a social network, (Flicker for photos, YouTube for video to articles, press releases, audio, you name it) then it really is a Content Game. So how do you win the content game online? This always bring to mind the thing with have heard forever and [...]

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New Year’s Resolution – Write More Blog Posts

January 20, 2010

Following up on my blog post on “How to create a blog post with Google Voice and more out of frustration with the poor voice recognition on Google Voice, I added another component, thanks to a recommendation from Andrew Greess (Qspray.com), called Vlingo. This is a better voice recognition service. I am using this service [...]

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Social Media and the Law of Attraction

December 7, 2009

I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first class operation this is that attracts top level businesses from all over the world to get together for 6 days to learn and strategize on how to [...]

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How to Create a Blog Post With Google Voice

November 11, 2009

There’s a lot of talk about social media and the need for individuals and businesses to get engaged with the conversation or relinquish control. Is this too harsh of a statement? Social media is a time commitment and keeping up with creating fresh content can be challenging. So here is social proof that with the [...]

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Social Media Marketing and Non-Profits – Grow Donations and Volunteers

October 29, 2009

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.”
My topic was “Social [...]

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Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

October 18, 2009

I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question:
If there are well over 30,000 advertising, PR and marketing agencies across the [...]

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Gelie Akhenblit and Matthew OBrien Help Define Social Networking for Business and Personal

August 29, 2009

Networking Phoenix and Mint Social featured on Channel 3 – KTVK. Networking Phoenix founder Gelie Akhenblit says “I have a few sites I use religiously”. Gelie uses social media to promote her business. Her number one site for referrals is LinkedIn and getting over 500 referral hits per month. Her motto is half business and [...]

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