social media marketing
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Steve Heideman

I built my first website in 1998 for a small mortgage company that I worked for at the time.  I have been trusting my technolust ever since :) . I spent over ten years in the real estate finance field, and had my own radio show for 2 years as well.  In 2005 I became the executive director for a small start up non-profit dedicated to consumer advocacy in the real estate lending field. Because we were small and on a limited budget, I began blogging as a marketing tactic. I soon found that I really enjoyed it and it was really powerful for getting traffic to our website to grow our membership. That blog led me to be asked by the Wall St. Journal Digital Network to start being a writer and “Guru” for their Filife property which I did for about 2 years.  Through that time web 2.0 and social media really started to explode and I just stayed with it—developing tools, tactics and strategies that worked for marketing my own personal finance business. In one of the worst real estate markets in history, my business actually grew slightly–all because of social media. So, I know first hand that this stuff works!

After meeting Matt O’Brien, I knew that I had found a like minded web native. We began doing seminars on social media for our World Webinar Network in January of 2008 here in Scottsdale.

In December of 2008 I joined Mint Social full time and have not looked back. We have had the privilege of working with some top notch companies and helping develop and execute their social media marketing initiatives. Now we proudly service dozens of clients in several different market verticals. The future of this burgeoning media and it’s power for helping businesses communicate better with their clients and prospects is very exciting and I look forward to finding out what comes next!

Thumbnail image for What if Search Engines Didn’t Exist?

What if Search Engines Didn’t Exist?

March 9, 2010

The other day I was over at the great web marketing blog dosh dosh and read an interesting post on marketing your website without search engines. This got me thinking back to my early days on the web when I was in college (Does anyone remember those news updates?).  Basically, I would have to spend [...]

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Why You Should Pay Attention to Pepsi’s Decision to Pull out of Superbowl Commercials

February 5, 2010

About 2 months ago, Pepsi announced that it would not be advertising in the Superbowl for the first time in 23 years. Why, after so long, would Pepsi concede that large of a customer mindshare to rival Coca-cola? Their answer is, in my opinion the canary in the coal mine for a television dominated media [...]

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What Apple’s New iPad can Teach you About Marketing Your Business Online

January 31, 2010

Earlier this week,  Apple launched their long anticipated new device called the iPad with the usual media fanfare.   While they set up a micro site to deliver the details of the product, a comment on our post about duplicate content vs. content syndication by Greg Head of New Avenue really highlighted what Mint Social has [...]

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What is SEMRush and Why Should I Care?

October 4, 2009

SEMrush.com shows you which keywords that your websites rank for and the number of searches done for those keywords per month. This is very valuable information when deciding which pages to optimize on your current site or which keywords to target when developing content.
Why do I care?
The basis of all search engine rankings is keywords. [...]

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What are my “Archives” and Why do I Care?

October 3, 2009

Archives show you the posts that have been published on your branded social media marketing channels. This information is part of your message syndication and also helps you keep track of when posts on certain topics were published so that it can be compared with your Google analytics and find out what conversations your market [...]

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What is SamePoint and Why Do I Care?

October 1, 2009

SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within [...]

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What is Twitter Counter and Why Do I Care?

October 1, 2009

Twitter Counter is an app that shows you how many twitter followers you have and also provides a graph of the growth of your followers over time.
Why do I care?
This data can help to show you how fast your twitter base is growing and what behaviors you were exhibiting at the time to get growth: [...]

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What is Google Analytics and Why Do I Care?

October 1, 2009

Google Analytics represents a treasure trove of data for measuring the effectiveness of your web marketing. Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Why Do I care?:
Use Google [...]

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What are Backlinks and Why Do I Care?

October 1, 2009

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.
Why do I care?
Back [...]

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What is Google Page Rank and Why do I Care?

October 1, 2009

Google Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer [...]

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