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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Mint Social Founder to Discuss 5 Direct Steps to Revenue with Social Media

July 18, 2009

Matt O’Brien explains the 5 basic ways to measure results with social media marketing and online branding. Does ROI Fit into Social Media Marketing for Businesses? For those of you that have been in the Internet marketing business for a while, you more or less see social media as another search engine marketing tool that […]

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Matt O’Brien of Shares Viral Marketing Strategy with Video

February 2, 2009

On February 11th, Matt O’Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. In this segment Matt O’Brien discusses the Mint Social viral marketing strategy that leverages web video and Google’s universal search to achieve multiple rankings in Google and drive traffic […]

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Show Me the Money Seminar – The Direct Line to Revenue with Social Media

January 22, 2009

Seminar Topic: Show Me the Money –The Direct Line to Revenue with Social Date and Location: February 11th @ SkySong Scottsdale, AZ Registration: Click here Description: A Live Event from World Webinar Network… Show Me the Money –The Direct Line to Revenue with Social Media There is a lot of talk about social media tools. […]

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Social Media Marketing Workshop/Webinar

January 22, 2009

Title: Social Media Marketing Workshop/WebinarLocation: Traverse City Area Chamber of Commerce 202 E Grandview Pkwy Traverse City, MI 49684 Link out: Click hereDescription: SAVE THE DATE What: Social Media Marketing Workshop/Webinar When: January 28, 9-11:30AM Where: TC Area Chamber of Commerce Featured Educator: Matt O\’Brien, Social Media Marketing Expert MORE INFO: Candie Conat, Sara Harding […]

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Social Media Marketing for The Sales Professional

January 9, 2009

After a long hiatus from blogging for myself, I am back with some information for the sales professional. Yes, social media can be a distraction but it can make you work less (4 Hour Work Week style) and make you more money than ever before. Yes, you may have heard this in a seminar that […]

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Social Networking webinar, social marketing by World Webinar Network WWN

September 22, 2008

World Webinar Network WWN presents Social Networking for businesses webinar by Matthew O’Brien of Mint Social on September 11, 2008. This social marketing webinar details using social networks like LinkedIn and Fast Pitch! to market your business online. For more information on upcoming social media marketing webinars and seminars, visit WWN

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Social Media Marketing Webinars, Seminars and Live Workshops Calendar by WWN

September 4, 2008

After creating a successful seminar series for business owners and entrepreneurs as founders of the World Webinar Network (WWN), Mint Social announces the launch of their hands on social media marketing webinars and hands on online training workshops. Social media experts will be leading 10 minute webinars (Fridays @ 11am PDT) and a one hour […]

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Be The Hunted – What Today’s Sales Force Is shaping Into

July 27, 2008

Now that I have my online profiles positioned properly and have grown my network in,, and , I have now become the new term in sales…the hunted. The traditional CONCEPT OF THE HUNTER AND FARMER no longer provides the full picture for all types of sales people. Let’s introduce the top […]

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Is Social Media a Distraction or a Powerful Sales Tool?

July 3, 2008

According to the June 23, 2008 issue of Businessweek, “the average knowledge worker has the attention span of a sparrow,” reports Maggie Jackson, author of Distraction. It gets worse…28% of the average U.S. worker’s day is lost to interruptions. This amounts to $650 billion in lost productivity. Can we blame this all on social media? […]

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Economic Slowdown Brings Déjà Vu All Over Again

May 23, 2008

“…while it is impossible to forecast the impact of a sustained downturn on corporate marketing budgets, one thing is for certain: conditions are going to be different for a while than they were.” “Things that might have not been very powerful before a recession become very powerful in a recession,” says Bob Atkins, a vice […]

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