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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Thumbnail image for Stretching Your Marketing Message to Fit With Social Media

Stretching Your Marketing Message to Fit With Social Media

February 25, 2010

Do you remember Stretch Armstrong?  Although I did not have the toy, I certainly found pleasure in trying to destroy it or stretching to its maximum capacity as a kid (and you could). This reminds me of the current McDonald’s campaign “eat like an Olympian.” Here it is in a nutshell: create a sauce that […]

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Thumbnail image for Mandatory Social Media Marketing for Businesses – Implement NOW

Mandatory Social Media Marketing for Businesses – Implement NOW

February 6, 2010

Beginner Social Media – Every online business must have the basics in place when it comes to social media marketing. If you are still not sure ‘if’ social media makes sense for your business, then you might as well delete your website from the Internet. This is not a pitch for using Mint Social. If […]

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Content Marketing with The Social Media Content Engine

January 30, 2010

Intermediate Social Media – In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that  lack of content is always the point when website projects come to a screeching halt. Why is content so damn difficult? Just about every company overlooks the fact that […]

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Duplicate Content vs. Content Syndication

January 27, 2010

If arguably 75% of all Internet traffic ends up in a social network, (Flicker for photos, YouTube for video to articles, press releases, audio, you name it) then it really is a Content Game. So how do you win the content game online? This always bring to mind the thing with have heard forever and […]

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Thumbnail image for New Year’s Resolution – Write More Blog Posts

New Year’s Resolution – Write More Blog Posts

January 20, 2010

Following up on my blog post on “How to create a blog post with Google Voice and more out of frustration with the poor voice recognition on Google Voice, I added another component, thanks to a recommendation from Andrew Greess (Qspray.com), called Vlingo. This is a better voice recognition service. I am using this service […]

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Social Media and the Law of Attraction

December 7, 2009

I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first class operation this is that attracts top level businesses from all over the world to get together for 6 days to learn and strategize on how to […]

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Thumbnail image for How to Create a Blog Post With Google Voice

How to Create a Blog Post With Google Voice

November 11, 2009

There’s a lot of talk about social media and the need for individuals and businesses to get engaged with the conversation or relinquish control. Is this too harsh of a statement? Social media is a time commitment and keeping up with creating fresh content can be challenging. So here is social proof that with the […]

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Social Media Marketing and Non-Profits – Grow Donations and Volunteers

October 29, 2009

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.” My topic was […]

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Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

October 18, 2009

I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question: If there are well over 30,000 advertising, PR and marketing agencies across […]

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Gelie Akhenblit and Matthew OBrien Help Define Social Networking for Business and Personal

August 29, 2009

Networking Phoenix and Mint Social featured on Channel 3 – KTVK. Networking Phoenix founder Gelie Akhenblit says “I have a few sites I use religiously”. Gelie uses social media to promote her business. Her number one site for referrals is LinkedIn and getting over 500 referral hits per month. Her motto is half business and […]

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