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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Are you a Risk-taker? How Behavior & Personality Types Impact Marketing

September 23, 2010

Marketing your business today is taking on a new mindset. Traditional marketers are clinging to their set ways of growing their business while new media marketers are looking to embrace new technology to drive sales. However, when we look at the personality types of today’s marketer, we find a new breed, called the Type T […]

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Press Release and Social Mention Case Study

September 8, 2010

If you do not get the result you want the first time, do it again! This is exactly what we did when we did a press release on Mint Social being named one of the Top 10 social media optimization companies in the US by TopSEOs. Our press release was distributed online through social media, […]

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Social Media and Content Marketing Workshop before SMAZ 9-9-10

August 31, 2010

Interested in getting hands on experience that will change the way you do social media forever? Whether you are a novice or a seasoned social media participant, it is vital to understand the role social media plays in the current business landscape. We will re-visit the purpose of social media and how it has evolved […]

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Social Media Conference 9-9-10 SMAZ3

August 16, 2010

After smashing success for the previous 2 events with over 400 in attendance last event, Social Media AZ announces the SMAZ3! As a previous SMAZ attendee you are entitled to special ticket pricing for the upcoming Social Media AZ (SMAZ3MINT) event on September 9th. As a person that attended the SMAZ event previously we are […]

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Are You a Beginner, Intermediate or Advanced in Social Media – A Mint Blog Story

July 15, 2010

We are changing up the traditional blog post and making it more INTERACTIVE! Is the ‘Next Generation’ blog post more like a blog story…read/click, read…click…read…engage (with images guiding your way)? Give our blog story a test drive – “At what stage are you at with your social media marketing (for you or for your business)?” Click the […]

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Expert WebSite Evaluations at AZIMA Signature Event 7-13-10

July 5, 2010

Expert WebSite Evaluations on Tuesday, July 13th at 6:00 pm In July, the Arizona Interactive Marketing Association will explore a new and exciting format, as top internet marketing professionals from throughout the Phoenix market will provide expert analysis, evaluation and critique of websites for small local businesses. Some of the Valley’s most respected and recognized […]

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Thumbnail image for Long Term Plan for Social Media is Building Digital Assets

Long Term Plan for Social Media is Building Digital Assets

June 14, 2010

Advanced social media marketing (thinking) – Social media profiles, domain names, online content, keyword rankings…digital assets? Your business has a website and your businesses is doing some sort of social media marketing (whether you realize it or not). In other words, you are the promoter and so is anyone else online (like it or not). […]

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Mint Social Announces Webinar Series

April 22, 2010

After taking a year hiatus from the Webinar and seminar circuit, Mint Social is launching a series of Social Media Marketing Webinars for business owners. PHASE 1 is complete and now available to view online inlcuding our 10 Minute Lunch & Learn Webinar Series (Fridays @ 11am PST (2pm EST). We discuss practical tools, tactics […]

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Thumbnail image for Why Doctors Are Sick from Social Media (Physician Google Thyself)

Why Doctors Are Sick from Social Media (Physician Google Thyself)

April 17, 2010

Webinar Summary – Wed. April 28th 2010 11:00am PST Excellent reputations spread via word of mouth has been and is still the most valuable “referral” marketing tool for any physician’s practice. With the current marketing craze around social media, what is a trained healthcare professional to do? Being aware and taking control of what is […]

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How Powerful is Web Video for Marketing Healthcare?

April 3, 2010

“A picture is worth a thousand words…a web video is worth thousands of views!” Most people prefer pictures and video over reading when it comes to the Internet. When you get into technical topics which are the norm in the medical field, the power of video is unmatched…especially on the Internet. Most medical professionals, health […]

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