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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Geo-SoMo: Geo-Targeting with Social Media, Mobile and Local Marketing

February 21, 2011

Geo-SoMo is Mint Social’s process for leveraging geo-tagged content with social networks and mobile marketing for dominating local search engine results.

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Content Problem Solved with Geo-SoMo – Qik Geo-Tagged Video

February 10, 2011

Here is a simple way to create and publish content on the fly with your mobile device: 1. Download Qik on your Smartphone 2. Setup your account in Qik and turn on Geo-tagging 3. Record a Video and upload after completing This video was shot at the Childhelp fundraiser at Barrett Jackson of Willie Nelson. […]

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Viral Marketing in Social Networks – It Is a Good Thing

January 17, 2011

It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. They started as the channels by which friends reconnect and lost family members are found. For Millennials and other digital natives, it is the primary method of communicating. In contrast, Baby Boomers and Traditionalists were […]

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SMAZ4 Social, Mobile, Search & Digital Marketing for Business Feb 11

January 8, 2011

Largest Interactive Marketing Event in AZ SMAZ is the premier business focused event to help companies understand and learn the latest techniques in digital marketing and social media. Learn from industry experts and corporations that have experience in how to do it right. With a focus on real world experience which means we share the […]

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Mint Social helping clients wanting to leverage social media

December 23, 2010

By Amanda Monteagudo of The Arizona Republic – A Scottsdale-based company that helps its clients incorporate social media into their businesses is making a name for itself in the booming industry. Mint Social in December earned a spot on the list of the Best Social Media Optimization Companies for the fifth straight month. The award […]

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Mint Social Fall Webinar Series – Social Media and Online Marketing

October 21, 2010

Mint Social announces our Fall webinar series that will be held on Wednesdays at 11am Arizona Time. Here are the upcoming topics: 10/27 – Social Media Marketing Dashboards – Tools to streamline and automate your online marketing (HootSuite, Seesmic, TweetDeck and Mint Social) 11/3 – How to Create Marketing Content in Seconds 11/10 – Tracking […]

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Do Non-Profits Have an Unfair Advantage with Social Media Marketing?

October 19, 2010

This presentation is a follow up from 2009’s Arizona Coalition to End Homeless Conference. On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn how to leverage social media to help the poor, the hungry, the homeless […]

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Event Preview – 7 of the 99 Tips to Grow Your Business

September 29, 2010

Here are some of the 99 tips you will get at the upcoming event on October 5th: Launch a contributor network blog for your business. Most blogs are about one person which it is important for everyone to have their own blog to publish business and non-business things. However, a business should have a blog […]

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New Mint Social Marketing Platform (More Powerful Than You Can Imagine)

September 28, 2010

We have some exciting news to share with you. Mint Social has just launched what we see as the most powerful online marketing platform available. A few of the features of our online marketing engine include: Massive online marketing reach – Your marketing message will get more reach, more views, more inbound links and more […]

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