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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

The Parallels of Social Media Marketing and Mountain Biking

December 6, 2011

Some of the best mountain biking trails are in Arizona. As a social media marketing professional, I find many parallels between the challenges of mountain biking and creating social media marketing for our clients. For most businesses, social media is an exciting but somewhat unknown component of their overall marketing strategy. It’s like being a […]

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Why Social Mobile Marketing is Essential to Your Business – Dominate Locally

November 6, 2011

This presentation was given to AMA Phoenix on how to use your smartphone to be a main marketing tools for your business? Are you leveraging geo-tagged content with social networks and mobile marketing to help your business dominate locally in search engine results? Learn how your mobile device can become a content creation hub that […]

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Understanding Social Media for Non-profits – How to Measure Results

October 19, 2011

This presentation was given to The Annual Arizona Coalition to End Homelessness conference on October. A quick poll at the start of the presentation revealed the following needs and interests of the audience regarding social media: How to separate personal from business activities with employees How to measure results and return on investment (ROI) How […]

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GrowAZ.org Member Spotlight: Interview with Mint Social’s Matthew O’Brien

August 23, 2011

TopSEOS.com, an independent authority on vendors who supply internet marketing products and services, ranked Arizona’s very own Mint Social as one of the top 10 social media marketing company in the US. They were chosen for their excellence in identifying and following online social tendencies, understanding client’s brands and utilizing various websites to accomplish their […]

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Going to The Cloud and Solving the Microsoft Outlook Addiction

July 3, 2011

Mint Social is going through the challenge of moving to ‘the cloud’ and we just finished implementing email, contact, calendar and customer management tools that also run on mobile and tablet devices. Easy? It can be. Worthwhile? 100%! Moving to ‘the cloud’ makes sense, if you want to become a virtual business. Chances are you […]

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Killer App for Local Search: Geo-SoMo Content on Google Profiles

May 23, 2011

Looking to dominate in local search results? We all make up terms and Geo-SoMo is no exception. Geo-SoMo =  Geographically targeted mobile social media marketing When it comes to getting results (showing up in the top of Google Places), you want the Pin A position. Here are three things to do to help you get […]

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Solving the Content Problem with Your Android Phone

May 19, 2011

Waiting for a Rainy Day to Write a Blog Post? Well, it was raining yesterday in Arizona, did you get your blog post written? Here’s a tip for making writing content easy, especially if you have an android phone. Do you see that little button on your Android phone in the shape of a microphone? […]

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Marketing Automation Success Story: Mint Social (via Infusionsoft)

May 16, 2011

Article by Laura Collins – PR Manager at Infusionsoft: Mint Social has used Infusionsoft for several years to automate workflow. Having an automated task-management system enables the company to grow its client base without having to add staff. I recently sat down with the company’s Founder and CEO, Matt O’Brien, at InfusionCon 2011 and he […]

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Solving the Content Marketing Problem for Social Media

March 28, 2011

Every business has a content problem and also has underutilized content. We have solved the content problem for businesses through a combination of technology and innovative processes (like our soon to be released Geo-SoMo(TM)). If you have a Smartphone and can push a button, we can help your business become an online authority in your […]

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The Ultimate Social Media Content Marketing and Reporting Tool

March 26, 2011

“Is there a way to make social media marketing easy?” (YES) From our browser based social media marketing dashboard, we can: Publish to all the top social social media and blog networks (over 50 sites) Track engagement across all sites; views, clicks, fans, forwards, likes, etc. Manage all your social media engagement in one Inbox […]

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