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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Social Local and Mobile Marketing Strategies for Administrative Professionals

October 28, 2012

Presentation to the International Association of Administrative Professionals (IAAP) Conference – Be The ONE in Social Media How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, determining what are the most effective social networks and content strategies for building your online […]

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Non-Profit Social Media Strategy for Tucson Coalition to End Homelessness Annual Conference

September 25, 2012

Presentation to Tucson Pima Coalition to End Homelessness (TPCH) Conference TPCH is dedicated to providing information on ending homelessness and helping individuals and families who are at-risk of or experiencing homelessness. Do Non-Profit’s Have an Unfair Advantage with Social Media? Non-profit organizations have an advantage over other businesses when it comes to social media marketing […]

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Use LinkedIn to ‘Be The Hunted’ and Make New Business Opportunities Find You

September 13, 2012

Article appearing in Phoenix Business Journal – With over 175 million users, are your prospects on LinkedIn? Better yet, are you getting inbound leads from your social media profiles?  Are you the hunted in social media? “The Hunter and The Farmer” sales concept is no longer relevant. The top of the sales food chain is ‘the […]

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Is Google+ a Fad or a Trend?

August 22, 2012

Google+ has been grabbing a lot time and attention of the Mint Social team. The last thing anyone wants to do, even us in the business, is having to keep up with yet another social networking site. Fad (wait) or trend (get started)? Google+ is now the fastest growing social network. This may not be as […]

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Mint Social Wants You for Social Media Marketing Community Manager

June 19, 2012

Mint Social continues to grow its client base in 2012. That good news, as it bolsters all of our efforts to work better and smarter everyday to create better social media marketing content for our customers. As a result of this growth, we’re expanding our team, and today’s blow post highlights our need for a […]

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Top 6 Social Media Marketing Truths and Myths for Generating Leads

May 29, 2012

This presentation was given to the Facilitec team and their business partners to accelerate their online marketing by understanding social media marketing truths and myths and for determining the top areas to focus on for generating leads for their business. This slide deck will help businesses looking to develop a social media strategy, a content marketing plan […]

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Think Green to Get ‘The Green’ for Your Business

May 22, 2012

The New Business Model Running a business is as rewarding as it is challenging. Managing your costs and your resources has taken on a whole new level of complexity for both online and offline marketing. For instance, thinking green. To some this means bringing the cash in the door (managing cash flow) and to others […]

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Social Media Plus Networking Can Mean Net Work – Get Net Results!

March 1, 2012

Are you a networking machine? I WAS… When Mint Social was started back in 2008, I was a networking animal. I joined, helped launch and attended many networking groups: AZIMA, AZIGG, Power Networking, North Scottsdale Chamber of Commerce, AZ Tech Council, AMA Phoenix and would add new events to the mix each week (referencing Networking Phoenix calendar to […]

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Social Media Marketing Game Plan – Interview with Matt O’Brien of Mint Social

January 19, 2012

Dave Murrow:  Matt, you founded Mint Social to help businesses looking for more results with their online marketing strategy. Your tag line says, “Accelerated Marketing, Refreshing Results.” Maybe this is a good place to start. Matt O’Brien:  OK. Our model is, we create an associated press for a business, their own content syndication engine. We […]

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Have a Merry Christmas and a Mint New Year!

December 23, 2011

To all our family and friends, we wish you all a blessed Holiday and New Year! A COLORME by Debra Murrow – http://colorme.weebly.com/

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