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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Stretch and Work Your Core to Business Marketing Success

June 4, 2013

It seems as I get older, I find that there is more requirement in not only working my core, but also, stretching (as painful as it is). When this is applied to businesses, there is that core set of services (the foundation of what a business does), or how it’s being run, that you need […]

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Content Marketing – Content Ideas from Your Internal Team with Google Hangouts

May 7, 2013

Matt O’Brien: All right. We are live. Here we are with some of the Mint Social team having a Google Hangout. Today’s topic, we’re going to talk about content ideas using your internal team. We all know that content can be challenging and sometimes we need a little creativity. We’re going to add some creativity […]

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Content Creation Ideas for Video Marketing – Video On The Road (Part 2)

April 24, 2013

That last blog post was so easy, I thought I’d give it another shot. This time around, we’re going to focus on other strategies for video marketing. Google Hangouts: What’s cool about Google Hangouts is how easy it is to use for content creation. Google Hangouts, when you make them publicly available, get published right […]

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Content Creation Ideas Made Easy – Video On The Road (Part 1)

April 22, 2013

Blog post created, while driving and staring straight ahead. We learn, in content marketing, that some of the best blog posts are those questions that customers or prospects ask us. The question we hear more often is: “Isn’t content hard to create?” The answer is, “Yes, but with a little creativity, it can be easy,” […]

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Life in The Cloud with a Google Chromebook 550

March 4, 2013

One thing about getting a Chromebook is that if you are not 100% in the cloud, it will push you into this direction to get the full benefit of a cloud-based device like this one. The Chromebook 550 is fast with a dual-core Intel Celeron_867 processor running at 1.3GHz with 4 GB of RAM. Other […]

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The Content Marketing Revolution

January 30, 2013

Guest post by Richard Henderson – The internet has brought about massive change for many industries and businesses.  Every company these days knows the value of having a web presence, but not every business has fully come to terms with the new marketing paradigm that the online world has opened up.  To reach deep into niche […]

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Has Social Media Ruined Our Focus and Ability to Live in The Moment?

January 19, 2013

  Answer this question, “when was the last time you had 100% focus on what you were doing?” Do you remember when you were a kid and the only thing that you were focusing on was having fun on the playground, playing with your friends and experiencing new things that got you caught up in […]

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Mint Social Scores High with Social Media Marketing

January 15, 2013

The National Hockey League hasn’t been scoring goals this season for the books or with the fans at least yet.  But someone has to score big and since we like hockey, it may as well be Mint Social, because we are knockin’ the puck between the pipes for our clients. And others are noticing. The […]

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What’s Next for Social Media and Content Marketing?

December 5, 2012

I recently spent some time looking ahead to what we should expect in 2013 in the overall webscape of social media, content marketing, mobile and more. Like many others, we consultants want to share with you what we know about the web landscape, how innovations can help drive your social media marketing. And what I’ve […]

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Google Spiders Have a New Boss, The Google Plus Octopus

November 7, 2012

What happens when great marketing minds get together to share ideas? Inspiration happens and marketing patterns take shape that could be seen as trends. #SMAZ 6 is the culprit for the inspiration behind my top 5 take-aways from this event: Facebook is still a powerful marketing beast but for what purpose (especially when the avgerage brand has […]

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