Posts by author:

Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

Personal Website

Email the Author

Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Top 5 Secrets to Building Your Brand and Becoming a Top Influencer

October 4, 2014

The constant evolution of online marketing is becoming more and more challenging, especially for those not in the industry. I recently gave a presentation at an AZTechBeat Lunch & Learn (#AZTBlunch) on how to build your brand and become a top influencer. What was most interesting about this presentation was that everybody in the room was interested […]

Read the full article →

Content Marketing Made Simple with Bucket Marketing

September 8, 2014

One of the top statements that is made to us when consulting with new prospects is: “We do not have a content strategy.” In fact, they typically go on to say… “We’re not clear on what we should be talking about to bring in qualified new business opportunities.“ This is also very indicative of the […]

Read the full article →

The Ultimate Content Collaboration Model with Daryl’s House

April 28, 2014

Being a music buff, I love all the options we have for catching new and classic music: Palladia Pandora iTunes Google Music NetFlix YouTube …and the list goes on Recently I watched back-to-back episodes of Daryl’s House on Palladia with a few of my favorite classic rock guitar legends, Billy Gibbons and Joe Walsh. I […]

Read the full article →

Get Disruptive with Your Sales Force Using Linkedin

January 21, 2014

All right, my first video blog hangout on a solo basis for 2014 and the new features in Google Hangouts make it easy to hangout and record solo! Today’s topic is about personal branding, and specifically, enabling your sales team and sales force, whether it’s a force of 1, 5, 10 or 100+, into lead […]

Read the full article →

Maximizing Productivity with The Can’t Do List

October 2, 2013

The word “can’t” can be a motivator. Have you ever told a child they can’t do something? Relentless pursuit of what they can’t have or do typically follows. Remember when we were told not to stare into the sun or it will burn our eyes? Did you end up doing it anyways? I had to […]

Read the full article →

Is Your Personal Brand Making a Good First Impression in Social Media?

September 24, 2013

One would think that by now we are well versed in social media, from activating new profiles and building our network. What you may not be aware of is that your first impression on a social network or mobile app happens sooner than you may think. Bad First Impressions in Seconds (No Click Required) How […]

Read the full article →

New Facebook ‘Bumping’ Opens Opportunities in Social Media SEO

August 21, 2013

Ever wonder why you see what you see in your Facebook feed? Why you see status updates from certain brands and certain friends, and newer stories compared to updates from the previous night? It’s all part of Facebook’s use of its algorithms to ‘deliver the right content to the right people at the right time’. […]

Read the full article →

Get Hyper-local to Grow Your Business Online (Locally, Nationally and Globally)

August 4, 2013

Where the physical location of your business is has never been more important in the eyes of search engines. Have you noticed that Google Maps and Google Places have now been integrated into Google Plus. We are patiently waiting for the release of the new dashboard which will combine Google Places with Google Plus. Currently […]

Read the full article →

The Content Marketing Wheel for Social, Mobile and Search Marketing ROI

June 17, 2013

What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the most effective way for deploying ongoing content marketing strategies. Content creation continues to be a challenge for most businesses and The Content Wheel helps to increase your […]

Read the full article →