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Matthew O'Brien

Matthew O'Brien

15560 N. Frank Lloyd Wright Blvd., B4-5116 Scottsdale, AZ 85260

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Avid outdoor enthusiast who enjoys challenges personally and professionally. As a Type-T personality, age and experience have seasoned interests with risk calculation and structure while living outside the comfort zone. With over 20 years of experience in the digital media world working for and with Fortune 500 businesses, Matthew has built companies from start up stage to exit strategy. As a social media marketing technologist and content engine architect,  Matthew is inspired to help businesses with connecting marketing technology into their search marketing, social media and mobile strategies to accelerate success.

In addition to founding MINT Social, Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations team for St. Vincent de Paul. Matthew is also a mentor with ASU Entrepreneurship and Innovation Group and speaker on social media and content marketing.

Benefits of Partnering with MINT Social

  1. Build and enhance your online marketing channels to your target audience
  2. Implement the best tools for accelerating search, social and mobile marketing
  3. Get found in the top social networks where over 3 out of 4 web users are
  4. Leverage the Mint Social Content Engine architecture for integrating web video, audio, photos, articles, rich media documents and blogs into your current marketing plan
  5. Implement monetization tools and techniques for generating new business

Something to ponder…by 2017 over 70% of our time online will be spent watching video (multi-media).

What is the opportunity cost of sticking with your existing marketing strategy while your competition embraces this emerging trend?

Digital Marketing 2017 Forecast – Entrepreneur Show Pilot with Kimber Leigh and Matthew O’Brien

December 3, 2016

I had the pleasure of being a guest on the Entrepreneur Show pilot with host Kimber Leigh at the world headquarters of HD Broadcast, thanks to Craig McClure and Eliances. In this segment we discuss the major shift that is happening in the web world and businesses are not paying attention. In 2017, the impact […]

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Entrepreneurs ‘N Fuego Interview with Matthew O’Brien on Entrepreneurship in Scottsdale

July 17, 2016

I had the pleasure of being on Entrepreneurs N’Fuego with Francisco Aguirre on July 1st operating out of the creative and art-deco Office Pile co-working space. If you have not experienced The Office Pile, here is my take on it: “What a unique co-working office space and studio for Entrepreneurs N’Fuego! This is a must […]

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New Google Video Initiate Makes Your Responsive Design Website Obsolete?

May 23, 2016

If you fall into the average of most websites online then 65% or more of your traffic originates from a mobile device. With Google’s ongoing algorithm changes, having a responsive design website became a requirement in 2015 if you wanted to be found organically in search engines. Now it seems that responsive design has been […]

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Beer for Brains Foundation 2nd Annual Troon North Craft Beer Golf Classic May 21

May 11, 2016

May is brain cancer awareness month and you may be asking yourself… ”Self, how can I bring awareness to brain cancer and help save the lives of  adults and children by finding a cure?” Glad you asked! The 2nd annual Troon North Craft Beer Golf Classic will be going on on Saturday, May 21st. At this […]

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MINT Social is Now Google Partner Certified

February 26, 2016

MINT Social is now a certified Google Partner. Thanks to the hard work and determination by Account Manager Michael Bleb, we are now recognized as Google AdWords experts to be knowledgeable in the inner workings of Google. To become a Certified Partner a company affiliate must complete Adwords Fundamentals exam and one of the other exams, […]

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Mint Social Featured Among Best Social Media Marketing Firms

April 1, 2015

Well-known independent authority on search marketing topseos.com announced the rankings of the 100 best social media marketing services for 2015. Naming the company’s impressive performance during topseos.com’s meticulous evaluation process, Mint Social has been named the sixth best company in the category. To identify the best of the best, topseos.com employs a specialized team of […]

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MINT Social Featured as Infusionsoft Success Story

March 27, 2015

As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. […]

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Social Media Primer for Board of Director Members

March 21, 2015

I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association which represents about 900 independent, community-based telecommunications companies. This presentation was custom tailored as an overview “social media primer” for the local board members who represent a mostly retired demographic. When polling the audience with a show […]

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Industry Specific Workshops for Online Marketing Work Best!

December 7, 2014

The 90th Annual conference for the American Association of Cosmetology Schools was held in Phoenix in November of 2014. I was honored to be selected to present as the subject matter expert to the spa and cosmetology school owners workshop. What made this workshop conference work was the ability to focus on best practices for a […]

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Money Radio Features Matthew O’Brien on Entrepreneurship in Scottsdale

November 22, 2014

Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have underutilized content […]

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